Lacy Boggs 
If you’re looking to start or improve an affiliate program for your SaaS company, you’ve probably tried to Google benchmarks for something like “good affiliate conversion rate” and come up empty, or worse, tried to apply ecommerce stats to your software business. But as you know, ecommerce and SaaS are two very different playbooks, so … Read more
Most savvy founders understand that customer interviews are the key to unlocking everything from branding and marketing to communications and go-to-market strategy. The reality, however, is that most founder interviews either confirm what you already believed about your product or just end up producing nice quotes that never affect a real decision. Interviews can also … Read more
In every growing business, there comes a moment when leadership is faced with a dilemma: the marketing team needs more help; should we hire an in-house marketing team, or go with an agency? Hiring in-house means you’ll have support for this project and all the future projects to come, but it can take a long … Read more
Your business is profitable on paper; so why do you keep running into a cash crunch when a PO or invoice drops unexpectedly and you’re left scrambling to pay a bill you can’t skip? The problem isn’t profits, it’s cash flow, and that’s why it’s so important — especially for ecommerce businesses — to build … Read more
Choosing an affiliate and creator platform shapes how you’ll manage partnerships for years, not just months, so it’s worth understanding where two platforms actually diverge before committing to either one. Levanta and PartnerBoost both support Amazon and Walmart, but that’s largely where the similarities end. Neither platform is better or worse, and really the right … Read more
When new businesses and founders start to think about branding, they almost always think about the visible stuff first: the logo, the website, the packaging, the product photography. But what they can miss is all the invisible stuff that goes first to ensure that the visuals tell a compelling story. Experienced businesses know they need … Read more