Ewen Finser 
Wholesale is one of those “unsexy” categories of business that I’ve always wanted to get into. Recently, I have started exploring this more for both online and physical retail. One of the very first obstacles I hit was where to start! There’s a wholesaler for everything. I first started with categories I liked personally, but … Read more
In this comparison I’ll break down exactly how I’d decide between Klaviyo vs Constant Contact. I’ve been around the email marketing block a few times in the last 10 years. I’ve run multiple businesses across Ecom, Services, and Media. I’ve experienced enough to know that there’s no simple “winner” between two venerable platforms like Constant … Read more
If you are trying to figure out if Loomly or Sprout Social is the right social media platform for your business, I’ve been in your shoes! Over the last 10 years I’ve leveraged social media marketing (and distribution) for a wide array of businesses. Everything from content blogs, to ecommerce businesses, courses, digital products ,and … Read more
One of my favorite reasons to recommend Klaviyo to ecommerce brands is that they have dozens of pre-built template automations and sequences. I love how they lay it all out in simple terms based on what you are trying to do: Because Klaviyo is highly specialized for ecommerce, many of these templates are proven, battle … Read more
If you are down to Klaviyo vs Mailchimp for your business, I’ll walk you through how I made my decision. Personally, I’ve used dozens of email marketing platforms over the last 10 years. Even today, I use different platforms for different businesses (ecom, newsletters, blogs, courses, agencies). I’m not afraid to switch platforms (migrations are … Read more
If you have tried – or are considering – Attentive for your customer messaging strategy (email and/or SMS), but aren’t sure it’s the best fit, this article is for you. I’ve used MANY email marketing platforms and direct messaging tools for ecommerce, service, and media brands I’ve operated. There’s no lack of options. But Attentive … Read more
In this review I’ll break down my personal experience with iContact for email marketing who SHOULD use it, and who SHOULD NOT use it. But first, here’s my history with this company… Some Context on iContact I first used iContact 8+ years ago when I was just getting started online. It was one of the … Read more
In this review I’m going to be finally taking a deep dive on Klaviyo. I’ll share some of the things I really like, some things I don’t, and who I think it’s the right fit for. First, some background on me… I’ve been operating ecommerce sites in various niches for the last 10+ years. Klaviyo … Read more
In this comparison I’ll share my thoughts and decision points around which platform is better and – more specifically – in what situations each makes the most sense. Before diving in, some quick context here is that I’ve been operating online and using email marketing tools for the last 10+ years in my various businesses … Read more
If you are looking into SMTP.com as a mass emailing solution for your organization, but aren’t sure if it’s right for you, this review is my hands-on take & personal opinion. The good news (up front) is that SMTP.com is a really solid email platform. It’s less about “is it legit” and more about is … Read more
Most small to mid-sized ecommerce stores and websites barely spend ANY time on testing and feedback cycles in their dev process. I know this because this is me! Most of the time we get some feedback from stakeholders, but in a very disorganized and ad hoc fashion. “What do you think about his redesign?” Of … Read more
If you’ve reached the point where you need a legitimate ERP solution for your growing SMB, but aren’t sure where to start, this guide is for you. For this article, I personally tested a wide array of ERP solutions to figure out which options were best for different types of SMBs. What I found? ERPs … Read more
With the newsletter trend back in full swing, thanks in part to Substack, Beehiiv, and ConvertKit… it might feel like ActiveCampaign isn’t quite suited for the moment with all of it’s emphasis on automations and funnels. But in this guide I’m going to show you some ways I’ve found ActiveCampaign to be quite helpful in … Read more
If you’ve heard some “know it all” throw around the term “headless commerce” like they’re all that recently, but have no freakin clue what they actually mean, this article is for you! What is Headless Commerce in a Netshell At its core, headless commerce is an ecommerce model that separates the frontend presentation layer of … Read more
If you are trying to get to the proverbial “inbox zero” but aren’t sure where to start, this guide is for you. As a busy business owner, I’ve struggled with getting a handle on my various inboxes for YEARS. At any given time, I had thousands of messages, some starred, re-forwarded to myself, unread to … Read more
If you are a manufacturing based shop and trying to figure out which ERP stands the best chance to meet your needs, this guide is for you. Having been in the B2B software space for 10+ years, what I’ve realized is that most mass market ERPs, CRMs, and other enterprise tech is NOT just as … Read more