Beth Hayden 
As a recruiter, you spend a lot of time thinking about what will make a candidate respond. The subject line, the opening message, the job you’re recruiting for, and your timing can all make a difference. But none of that helps if your email never reaches the candidate’s inbox. Recruiting outreach can make deliverability challenging. … Read more
Your newsletter has been humming along for months. You’re sending on the same schedule, your list is still growing, and you haven’t made any dramatic changes. But lately, fewer people are opening your emails. Clicks are down, too. Before you start rewriting every subject line, it’s worth checking whether subscribers are receiving your emails. Email … Read more
Moving an affiliate program in-house might mean lower fees, more control, and closer relationships with your partners. It also means taking responsibility for work your affiliate network may currently be doing for you, from recruitment to program administration. Affiliate networks offer built-in infrastructure, established publisher relationships, and a way to get a program up and … Read more