Last Updated on June 21, 2023 by Ewen Finser
Social media marketing is perhaps the most effective marketing strategy available to modern businesses today. However, the consuming nature of social media can quickly become a full-time job itself. It forces companies to strive for a constant presence across multiple platforms while still maintaining the quality of their content.
Getting the right formulation, content strategy, and execution to achieve a desirable ROI is challenging. But what if there were a tool that could automate some, or even most, of the necessary tasks? At the helm of social media management tools lies SocialBee. It’s a powerful tool that optimizes social media schedules, reporting, and team collaboration to help boost a company’s social media performance.
This review will take a close look at the features and benefits that make SocialBee a top-tier social media management tool. We’ll look at its pricing, features, ease of use, customer support, etc. By the end of this SocialBee review, you’ll know whether it is the right social media management tool for your business.
Bottom Line Up Front
SocialBee is a top-rated social media management platform with all the features businesses need to succeed. From extensive integrations to an easy-to-use interface, SocialBee has it all. I recommend SocialBee to businesses of all sizes looking for an affordable and easy-to-use social media management tool.
What Is SocialBee?
SocialBee brands itself as a social media management tool for service providers, entrepreneurs, and small businesses. The platform consolidates all of a company’s social media activity into one interface and allows users to schedule, publish, and measure the performance of their content.
SocialBee Launched in 2016 and has now established a name for itself as a feature-rich and user-friendly social media management tool. If anything, its extensive feature set and ease of use are its two most significant selling points.
While it has a rather deep focus on scheduling and reporting, it boasts features that make team collaboration a breeze. In this way, SocialBee is an all-encompassing social media management tool that will streamline and enhance any company’s social media activity.
Apart from social media management, SocialBee also offers other concierge services such as article writing, LinkedIn lead generation, guide creation, copywriting, and IG community management. No doubt, this further sweetens the pot for companies considering the platform.
Over the years, SocialBee has further grown to include a mobile app, an analytics dashboard, and Facebook group posting features. Although it doesn’t have all the features top-rated platforms like Hootsuite and Sprout Social boast, it is, without a doubt, one of the most comprehensive social media management tools on the market today.
SocialBee Key Features
Below are features that make SocialBee a force to reckon with in the social media management space.
1. Content Scheduling
Social media management without content scheduling is like a ship without a rudder—you’re bound to run into trouble. SocialBee understands this and provides users with an intuitive content scheduling interface.
With SocialBee, users can schedule content for multiple social media platforms, including Twitter, Facebook, LinkedIn, TikTok, and Instagram. Unlike other social media management tools, marketers can organize the posts in categories so they don’t get lost in the shuffle.
Other scheduling features we found impressive include:
- Category based scheduling: Organize content into categories for easy management
- Email notifications: Users get notified in case a post fails to publish, or the category becomes empty
- Re-queue posts: Set high performing content to automatically re-queue
- Bulk editor: Review and edit posts in bulk
- Hashtag collection: Collect and manage hashtags in one place
We love the scheduling feature because it doesn’t solely focus on how or when the content goes live but on the content itself. The right content strategy will result in high-performing posts that generate engagement.
2. Import and Editing
The import and editing features allow users to quickly add content to their queue without starting from scratch. With this feature, all a user has to do is import a CSV file of the content they want to publish, edit it to fit the platform’s need, and hit publish.
This feature is fantastic for those who want to save time by repurposing content or for those who wish to post the same content across multiple platforms. Either way, it’s a win-win. The links import functionality is also a nifty little feature that allows users to import multiple links and share them across social media platforms.
SocialBee’s RSS import functionality is also a fantastic way to ensure that your content is always fresh and up-to-date. Add the RSS feed of the website you want to import content from, and SocialBee will automatically pull the latest articles and post them on your behalf.
For those who design graphics with Canva, SocialBee provides a direct integration that makes it easy to work with Canva right on the SocialBee interface. There is no need to go back and forth between tabs; create the graphic you want, add it to your queue, and hit publish.
3. Automation and Workflows
Automation ensures that your social media activity runs like a well-oiled machine. With SocialBee, users can create custom workflows and rules that automatically post content, send notifications, assign tasks, etc.
The automation feature is fantastic for those who want to take a hands-off approach to social media management. The workflows can be as simple or complex as you want. You can also customize the workflows to fit your specific needs.
4. Tracking and Custom URLs
SocialBee’s category-based UTM settings enable users to set custom Ref parameters for each URL. This feature is excellent for those who want to track the performance of their content across different social media platforms.
Long links are often unsightly, and they can take up too much space on social media platforms. SocialBee’s custom URL shortener enables users to create short, branded links that are easy to share.
The platform also allows integration with your favorite link shortening tools, such as Bitly, Rebrandly, Rocktlink, Replug, and PixelMe. By connecting SocialBee with your favorite link shortener, you can create custom links and track their performance.
5. Reporting and Analytics
SocialBee’s reporting feature provides users with insights into the performance of their content. The platform generates detailed reports that show how often a piece of content is shared, the number of clicks, and the engagement rate.
SocialBee’s analytics dashboard shows all the factors marketers need to consider when analyzing their social media activity. It displays the progressive growth of the social media audience, the number of social media interactions, and the most popular content.
We love the reporting and analytics feature because it gives users a better overview of tailor-made analytics based on different business social profiles. Understanding how customers interact with social media content is essential for any business.
6. Collaboration Features
The collaboration features of SocialBee enable users to share content, assign tasks, and provide feedback. Marketers can build a team of content creators, social media managers, and designers to help them with their social media activity.
The platform also allows users to give team members different permissions to access only the features they need. For example, a content writer might have permission to create and publish content but not access the reporting or analytics feature.
If you own different brands or manage social media accounts for clients, SocialBee’s collaboration features will come in handy. The platform allows users to create different workspaces for each brand or client. In each workspace, users can add team members, create content calendars, and track the performance of their social media activity.
What Makes SocialBee an Excellent Social Media Management Tool?
Apart from the features we’ve discussed, SocialBee has a few other things. The platform constantly adds new features and integrations to make social media management more effortless. When reviewing the tool, we also considered the pricing, customer support, integrations, and ease of use.
Below is how SocialBee stacks up against the competition in these categories.
1. SocialBee Pricing
SocialBee has two pricing tiers:
- Standard plans
- Agency plans
Standard Tier: The standard plan has three pricing plans. Each pricing plan has different features and supports a certain number of social media accounts. Below are the three pricing plans:
- Bootstrap: $19/month
- Accelerate: $39/month
- Pro: $79/month
The bootstrap plan is best for solopreneurs and small businesses. It supports five social accounts with one user per workplace. The platform estimates that you can save about eight hours on the bootstrap account every week. Marketers can post up to 10,000 social media updates per month on the bootstrap account.
The Accelerate plan is best for small businesses and startups looking to scale their social media activity. It supports ten social media accounts with one user per workplace. The platform allows for 250,000 posts per month and estimates that users can save about 10 hours every week.
The pro plan is the only plan that allows for multiple users per workspace. It supports 25 social media accounts and unlimited posts per month. The platform estimates that users can save about 16 hours on the pro plan every week.
Agency Tier : The agency tier has four plans.
- Pro25 Small: $79/Month
- Pro50 Medium: $149/Month
- Pro100 Large: $279/Month
- Pro150 Extra-large: $379/Month
The naming of the plans relates to the social profiles allowed on each account. So, for example, the Pro25 plan supports 25 social media profiles. The agency plan has all the features of the standard plans, but the difference lies in the offerings. Each plan allows 5,000 posts in each category and an unlimited RSS feed.
Users can create unlimited content categories and allow for 5,10,20, and 30 workspaces, respectively, for the Agency plans. The Pro25 plan has three users per workspace, while the pro50, pro100, and pro150 allow five users for each workspace.
SocialBee also offers a 14-day free trial for all new users. It doesn’t require a credit card and allows users to access all the platform’s features depending on their chosen plan.
The affordable and transparent pricing plans make SocialBee one of the best social media management tools. Visit the SocialBee pricing page for details on the features offered on each plan.
2. SocialBee Customer Support
SocialBee has a dedicated customer support team that is always ready to help users with any issues. The platform also has an extensive knowledge base that covers all the platform’s features. The customer support team is available via email, chat, and call.
G2 ratings for SocialBee have been consistently high, with a 4.8-star rating (as of March 2022). The platform has over 100 reviews on G2, and users consistently praise the platform for its excellent customer support.
SocialBee has all the resources marketers need to build successful social media campaigns. The platform comes with a marketing plan, an audit template, a calendar template, and a blog with extensive social media resources.
3. SocialBee Ease of Use
SocialBee is one of the easiest social media management tools to use. The platform has a straightforward interface that makes it easy to navigate. All the features are clearly labeled, and users can quickly find what they’re looking for.
The clean UI ensures users don’t get overwhelmed when using the platform. The features are organized into tabs, and users can quickly switch between them. Unlike other social media management tools, SocialBee doesn’t have a learning curve.
Users can get started with the platform quickly and start seeing results in no time. While we can’t guarantee that you’ll become a social media expert overnight, we can say that SocialBee is one of the most straightforward social media management tools to use.
4. SocialBee Integrations
What makes a social media management tool great is its ability to integrate with other marketing tools. SocialBee integrates with other popular tools that aid in content publishing, curation, and link shortening. These integrations make it easy to manage all your social media activity in one place.
SocialBee integrates Zapier, allowing users to connect the platform with over 1,000 other apps. This integration makes it easy to automate various tasks, such as posting content and analyzing social media analytics.
The platform also integrates with Google Analytics so that users can track their social media activity in relation to their overall website traffic. This integration is essential for understanding which social media channels drive the most traffic to your website.
SocialBee Review: Pros and Cons
Below are some of the pros and cons of using SocialBee.
- Offers a 14-day free trial with no credit card required
- It has a straightforward interface that is easy to use
- Comes with a marketing plan, audit template, calendar template, and blog with social media resources
- The content categories make it easy to find and post relevant content
- Integrates with other popular marketing tools, such as Zapier, Google Analytics, and Buffer
- Has a dedicated customer support team that is always ready to help
- The affordable and transparent pricing plans make it one of the best social media management tools
- The content calendar design could use an overhaul
- SocialBee lacks a social box feature that allows users to see all their social media activity in one place
- The mobile version has limited features, such as mobile-based scheduling.
Question: Is SocialBee Good?
Answer: SocialBee is an excellent social media management tool for businesses of all sizes. The platform has a straightforward interface that is easy to use, and it comes with all the resources businesses need to build successful social media campaigns. SocialBee also integrates with other popular marketing tools, making it easy to manage all your social media activity in one place.
Question: What is SocialBee Used For?
Answer: SocialBee is a platform that helps businesses manage their social media activity. The platform provides marketers with the resources to build successful social media campaigns. Its extensive feature set ensures that companies can effectively engage with their audience and drive results.
Question: How Much Does SocialBee Cost?
Answer: SocialBee classifies its pricing into either standard or agency plans. The standard plan includes the Bootstrap plan for $19/month, the accelerate plan at $39/month, and the pro plan for $79/month. The agency tier has four plans classified as Pro 25 at $79/Month, Pro 50 at $149/month, Pro 100 at $279/month, and Pro 150 at $379/month.
SocialBee is an excellent social media management tool for businesses of all sizes. The platform has a straightforward interface that is easy to use, and it comes with all the resources businesses need to build successful social media campaigns. SocialBee also integrates with other popular tools, making it easy to manage all your social media activity in one place.
If you plan to invest in a social media management tool, SocialBee is an excellent option. The platform offers a 14-day free trial with no credit card required, and its affordable pricing plans can fit into any budget.