Last Updated on December 11, 2025 by Ewen Finser

If you run any kind of partnership program in 2025, you might already know how messy it can get trying to manage everything in one place.

Like most businesses, I started ‘tracking’ influencers using a spreadsheet + tracking link + PayPal payout, but it didn’t take that long until I was managing over 100 lines of data manually. And the more partners you add, the more the cracks show with inconsistent reporting, missed payouts, duplicate commissions, and no idea which partners are actually driving meaningful revenue.

It’s at this point when the hunt for a partnership management platform usually begins.

The problem I found with searching for partnership management software, is that the tools look pretty similar from a distance, but once you get inside them, they are quite different, and aimed at different target markets. Some are perfect for SaaS referrals but terrible for influencers. Others are built for massive enterprise programs but feel like overkill for a mid-sized or one-man teams. Some tools mainly handle payouts. Others don’t do much tracking. A few do a bit of everything, but you practically need a certification to use them.

At A Glance

Let’s take a look at some of your options:

1. Everflow
2. Impact.com
3. PartnerStack
4. Tapfiliate
5. Post Affiliate Pro
6. PartnerPage

Everflow is my favourite platform for most businesses. It hits that sweet spot of functionality vs. usability. It has nearly all the features of the enterprise-level softwares, but without a lot of the complexity that comes with the big tools. But it isn’t necessarily the best in every single area.

Let’s jump in!

1. Everflow: All-Round Partnership Management Platform (My Favourite)

What is Everflow?

Everflow is an all-in-one affiliate and partner marketing platform that brings affiliates, influencers, agencies, media buyers, and B2B/referral partners into one clean, fast dashboard. It’s designed to replace the messy mix of spreadsheets, tracking links, manual payouts, and patchy analytics that most programs rely on.

One of my favourite things about Everflow is it gives you one unified view of all performance across affiliates, influencers, paid social, Google Ads, coupon codes, QR codes, and even offline activity. If you’ve ever wanted a “single source of truth” for what’s actually driving revenue, this is it.

Everflow isn’t a simple influencer marketplace like Upfluence. Instead, it’s the tracking, attribution, automation, and payout engine (Everflow Pay) for any partner you already work with. It also has a curated marketplace for publisher partners and media buyers (think LADBible, MoneyWise) rather than creator profiles. This is fine because there are a lot of marketplaces for finding influencers around, and Everflow means you can manage them all in one place.

It’s powerful, but not overwhelming, and it’s noticeably easier to set up than enterprise tools like Impact.com.

You can read my full Everflow review here!

Key Features

• Unified partner tracking – Affiliates, influencers (with links/codes/QR codes), paid media partners, publishers, and B2B referrals are all tracked in one dashboard.
• Full customer journey attribution – First-touch, multi-touch, view-through, and email attribution. Plus a visual flowchart showing the entire path from click → conversion. This is one of my favourite reports, and it makes understanding how you made sales so easy to understand.
• Everflow Pay – Automates global payouts, tax collection, invoicing, and partner payment rules, all in one place. Far easier to set up than Impact’s payment system.
• Automations that reduce manual work – Smart Links, Fail Traffic, SmartSwitch (fraud detection + optimisation), alerts, webhooks, routing rules, dynamic offer updates, and more. 
• Offer & campaign management – Create offers with custom payouts (flat, revenue share, tiered), attach creatives, manage partners, and monitor performance in real time.
• Publisher expansion via Skimlinks
  Gives you instant access to thousands of editorial publishers without building individual relationships. 
• Fast, real-time reporting – Dashboards load instantly. Filtering is powerful and you can group partners by account manager, region, custom labels, status, etc.
• Easy to Use and Customizable Dashboard – The dashboard is easy to customize, and once it is set up you can track all your specific KPIs in one place. For example, I have my top performing campaigns in there.

Who Is It For?

• Ecommerce brands wanting to track affiliates, influencers, coupon codes, publishers, and paid traffic
• SaaS companies tracking signups, free trials, upgrades, and renewals
• Agencies managing multiple client programs
• B2B companies running referral or partner revenue programs
• Teams who want deep attribution and automation without enterprise-level complexity
• Programs upgrading from Tapfiliate 
• Essentially, if you manage multiple different partners, channels, or marketing sources all from different sources, AND you want one clear view of what’s working, Everflow is built for you.

What I Liked

• Best dashboard and partner management UI of all tools tested. It is easy to customize for your business needs, and once it’s set up it is very easy to understand.  
• Flowchart reporting gives better clarity than any competitor. You can see exactly where each sale is coming from.
• Everflow Pay saves huge amounts of manual work. Partners enter their banking info, and you can process payments automatically or on schedule. 
• Easier setup than Impact.com, and smaller learning curve.
• Handles many partner types at once – affiliates, influencers, publishers, agencies, media buyers
  
• Strong documentation and a genuinely good help center (you said it’s one of the best you’ve used).

The Everflow flow chart

What I Didn’t Like

• Advanced features can feel overwhelming if you’ve never used any type of partner platform before
• Overkill for extremely small businesses that only need basic affiliate tracking
• Not an influencer discovery tool – you still have to find influencers yourself

Pricing

Pricing is not public, you have to request a quote. But it is usage-based and cost scales with your payouts.

2. Impact.com – Good for Enterprise-Scale Partner Ecosystems

What is Impact.com?

Impact.com is an enterprise-level partnership platform that manages affiliates, influencers, apps, publishers, and B2B partners in one place. It’s extremely powerful, but the interface and workflow is more complex compared to Everflow. For some businesses this is perfect, but the complexity is quite significant. Onboarding also takes longer, with things like the dashboard and automations taking longer to set up.

Impact.com is ideal when companies need deep automations, multiple partner types, and very complex contract or payout rules. But for smaller or mid-sized teams, it can feel like too much.

On the other hand, Impact.com has an in-built creator platform, which can be an important feature if you don’t use a different platform for finding creators and influencers.

Key Features

• Very strong partner discovery marketplace – Impact.com’s marketplace is one of the biggest in the industry, especially for brands that want to work with established influencers and large publishers. You can browse partner profiles, reach out directly, and recruit at scale without leaving the platform.
• Advanced attribution across affiliates, influencers, apps, and B2B partners – The platform supports complex attribution models that track multiple touchpoints across different partner types.
• End-to-end partner management workflow – Impact.com lets you handle the entire lifecycle – discovery, contracting, tracking, reporting, and payouts, all in one ecosystem. It’s very easy to trace exactly where each sale came from once you learn your way around.
• Extensive enterprise integrations – The tool plugs into a wide range of CRM, analytics, billing, and eCommerce platforms, such as Salesforce, Shopify, Google Analytics.
• Customizable analytics dashboard with deep KPIs – Impact.com offers strong reporting with charts, filters, and performance breakdowns. It took me some time to get the dashboard configured how I liked it, but once customized, it gives a solid overview of partner performance.
  
• Automations and workflows for payouts, validation, and onboarding – You can automate partner contracts, approvals, payout logic, fraud checks, and onboarding steps. This is particularly useful for large programs with multiple partner types and complex internal processes.

Who Is It For?

• Enterprise brands
• Companies with large and complex partner ecosystems
• Businesses with a team specifically managing affiliates and influencers
• Programs with full partner lifecycle needs (discovery → contracting → tracking → payouts)
• Teams with technical resources for setup and maintenance and dev teams for integrations

What I Liked

• One of the best influencer marketplaces, there are thousands of creators and influencers already on the platform
• Very powerful for multi-type partnerships at growing or enterprise scale. There are deep reporting tools that an affiliate team will love using
• Strong reporting and analytics features
• Dashboard showing all the key analytics is very good.

What I Didn’t Like

• Steep learning curve if you are new to partnership management, with more time needed to learn and configure
• Filtering and dashboards feel less intuitive than Everflow
• Impact.com has bad reviews on Trust Pilot, (1.3/5 stars!) with the top complaints describing it as “difficult to navigate and not user-friendly.”

Pricing

The pricing isn’t public and it is custom, enterprise-level pricing. Typically it is reported as higher than Everflow and more suited to teams with significant partner revenue already.

3. PartnerStack – Best for SaaS Partner Programs

What is PartnerStack?

PartnerStack is a partner management platform built specifically for SaaS companies. It’s designed around the way software brands grow through referrals, affiliate partners, agencies, integration partners, and reseller channels.

When I’ve used PartnerStack with SaaS teams, the big thing that stands out is how well it handles recurring subscription commissions. Most affiliate tools weren’t designed around monthly subscriptions, but PartnerStack is. It automatically tracks recurring revenue, renewals, upgrades, and lifetime value, which makes it a natural fit for B2B SaaS. 

It also has one of the strongest SaaS-focused partner marketplaces I’ve seen. Instead of influencers or generic affiliates, you get agencies, consultants, and other SaaS products actively looking for partnerships. That marketplace alone can jumpstart a new program.

I was one of the top affiliates for two publishing software tools in 2024, so I have used it a lot! The reporting isn’t as in depth as either Everflow or Impact.com. Plus it isn’t as flexible at allowing you to track all your influencers in one place, so it is really aimed at SaaS businesses. 

PartnerStack is a different type of platform to Impact and Everflow because it’s built around structured partner programs, which makes it perfect for SaaS. Tools like Impact and Everflow are wider, and also designed for tracking partner traffic and conversions, making them better for influencers and other referral partners.

Key Features

• Recurring commission engine for SaaS – Built specifically for software businesses, PartnerStack automatically tracks upgrades, renewals, churn, and monthly recurring revenue so partners get accurate, ongoing payouts without manual adjustments.
• Large SaaS partner marketplace – One of the strongest marketplaces for software brands, filled with agencies, consultants, and other SaaS companies actively looking for products to promote or integrate with, making partner recruitment much easier.
• Simple partner onboarding – New partners get a clean, guided onboarding experience with automated welcome steps, resources, and tracking links ready to go, helping them start promoting quickly without hand-holding.
• Clean UI with low complexity – The dashboard is modern and easy to navigate, with minimal clutter and straightforward menus, which makes managing partners and campaigns feel simple even for first-time users.

Who Is It For?

• SaaS companies at any scale
• Agency and integration partner programs
• Businesses focused on referrals and partner programs, not influencers and other campaigns

What I Liked

• Probably the best marketplace for SaaS partners
• Beginner-friendly onboarding. It is very straightforward to get set up
• Great for subscription-based payouts

What I Didn’t Like

• Limited multi-touch or placement-level attribution 
• Not suitable for influencer or media partner campaigns
• Not suitable for bringing in external influencers to your dashboard

Pricing

The pricing isn’t public and again,  it is custom, enterprise-level pricing. 

4. Tapfiliate – Best for Simple, First-Time Affiliate Programs

What is Tapfiliate?

Tapfiliate is a more lightweight tracking tool that’s perfect when you’re launching your very first affiliate program and want something simple that works straight out of the box. The interface is clean, the setup takes minutes, and you can be up and running the same day with basic links and coupon tracking. For small teams or solo founders who just need a straightforward way to track referrals and pay commissions, it does the job without overwhelming you.

But once your program starts growing, Tapfiliate becomes a bit more limited. Now, for a lot of businesses this isn’t an issue. The features it has, like link tracking, work very well. But once you start having multiple campaigns you might find it limiting. It doesn’t offer advanced attribution, or the ability to manage multiple partner types, which makes it easy to outgrow if you start bringing on influencers, publishers, or more sophisticated affiliates. 

Key Features

• Fast setup – You can connect your store, create an offer, and start tracking affiliates within minutes, even if you’ve never used an affiliate tool before.
  
• Simple link/coupon tracking – Tapfiliate makes it easy to generate tracking links or coupon codes, so affiliates can start promoting without needing any complex configuration.
  
• Clean partner dashboard – Affiliates get a straightforward dashboard where they can see their clicks, conversions, and payouts without any clutter or confusing menus.
  
• Basic reporting – You get simple reports showing key metrics like sales, commissions, and top-performing affiliates, enough for a small program to stay on top of results.
  
• Embeddable signup pages – You can add a branded partner signup form directly to your website, making it easy for new affiliates to join your program.

Who Is It For?

• Small eCommerce stores
• First-time affiliate programs
• Simple campaigns needing basic tracking

What I Liked

• Very easy to use
• Affordable, and (unusually for this sector) they publish their pricing! 
• Good starting point for small programs, small teams or beginners to partnership management

What I Didn’t Like

• No advanced attribution
• Limited automations
• You might outgrow it quickly

Pricing

$74–$199/month depending on plan and whether you choose monthly or annual membership.

5. Post Affiliate Pro – Great for Traditional Affiliate-Only Programs

What is Post Affiliate Pro?

Post Affiliate Pro is one of the oldest platforms in this list and it is a more traditional affiliate tracking platform with link and coupon tracking, multi-level commissions, and a partner portal. If you run a classic affiliate program and don’t need influencer or publisher tracking, it’s stable and familiar, but it feels older compared to modern tools. It is more similar to Tapfiliate that Everflow and Impact.com. 

Key Features

• Reliable link/coupon tracking – Tracks standard affiliate links and coupon codes accurately, making it easy to run a classic affiliate program without complications.
• Multi-level commissions – Supports tiered or MLM-style commission structures, where affiliates can earn from their referrals’ referrals, something most simple modern tools don’t offer.
• Customizable partner portal – Affiliates get a functional dashboard you can brand and configure so they can access links, creatives, and performance stats easily.
• Multiple tracking methods – Offers various tracking formats like direct links and redirects, giving you flexibility in how you capture conversions.

Who Is It For?

• Legacy and simple affiliate programs
• Businesses replacing spreadsheet tracking
• Teams that don’t need creators, influencers, or publishers

What I Liked

• Solid, stable tracking
• Familiar workflow for old-school affiliate setups
• Suitable for straightforward programs
• Extremely easy to use

What I Didn’t Like

• Dated UI – it is very basic
• Limited automation and integration
• Limited support for modern partner types

Pricing

Typically $139–$269/month depending on features. 

6. PartnerPage – Best for Public Partner Directories & Co-Marketing

What is PartnerPage?

Now for a bit of a wildcard. PartnerPage solves a different partnership problem: how to showcase partners publicly in a way that actually drives visibility and activation. It lets you build clean, searchable partner directories, integration pages, and co-marketing hubs without needing engineering time or custom development. For example, if you run a SaaS company with ten integration partners, PartnerPage can generate a polished “Integrations” directory where each partner has their own page, logo, description, and lead capture link.

It’s not meant to replace tools like Everflow or Impact.com – instead, it complements them. You handle tracking, payouts, and attribution in your main partner platform, while PartnerPage becomes the public-facing home where partners feel featured and customers can discover your ecosystem.

Key Features

• Public partner directories
• Co-marketing landing pages
• Case study sections

Who Is It For?

• SaaS companies
• Brands with agency or integration partners
• Companies wanting polished, searchable partner pages
• Marketplaces

What I Liked

• Pages look enterprise-grade
• Great for partner activation
• Works perfectly alongside Everflow

What I Didn’t Like

• Doesn’t handle tracking or payouts
• Requires accurate, up-to-date partner data
• Expensive for limited features

Pricing

Free at first, but $500/month after you have 15+ partners.

Final Verdict

Here is my take:

Everflow is the best all-round partnership platform for most growing businesses.

You get a powerful dashboard, real time reporting, automation that genuinely cuts workload, global payouts through Everflow Pay, and support for every partner type: affiliates, influencers, publishers, agencies, and B2B partners. It’s fast to set up, easy to learn, and gives you enterprise-level tracking without the enterprise-level friction.

Impact.com is a strong option if you’re a large enterprise with multiple partner teams and the internal resources to manage a more complex platform. It’s powerful, no question, but for many brands it’s simply more tool than you need.

PartnerStack is worth a look if you’re heavily focused on SaaS referrals and recurring subscription revenue. Its marketplace and recurring commission engine make it a standout in that specific category.

Each platform has its place, but if you want the broadest functionality, the cleanest workflow, and the easiest path to scaling your partnerships, Everflow is the clear winner.