Last Updated on July 4, 2025 by Ewen Finser
If you’re already working with influencers or affiliates, you’ve seen the potential. Creator-driven marketing has become one of the fastest ways to drive results. In fact, up to 70% of brands say their highest ROI campaigns come from creator partnerships, with that figure rising to 74% among enterprise brands.
The opportunity is clear. Choose the right platform and partners, and you stand a good chance of building a reliable revenue stream. Choose poorly, and you risk wasting time, budget, and goodwill.
So, if you’re wondering where to focus your search, here are two platforms to know:
- Levanta
- CreatorIQ
Both claim to help brands:
- Connect with creators
- Manage these relationships
- Measure performance and revenue impact
But although they sound similar on paper, these platforms serve very different kinds of businesses. So, how do they stack up where it matters? For instance, how easy are they to get started with? What features do you actually get? How much will they cost you?
Let’s take a look.
My Bottom Line Up Front:
If you’re an eCommerce or DTC brand looking to drive Amazon or Walmart sales through creator partnerships, I think Levanta is a great fit. It’s quick to set up, so you won’t get stuck in long onboarding cycles or have to wrestle with complex tools. Then, once you’re live, the platform makes it easy to track creator performance and manage payouts through its integrated system. Plus, you only pay when creators deliver results, which helps keep everyone focused on driving revenue.
CreatorIQ works a bit differently. It’s built for brands running large, often global influencer programs. Think big consumer enterprises with teams in multiple markets, all coordinating content across TikTok, YouTube, Instagram, and more.
Its discovery tools also go deeper into audience data, including demographics and brand affinity, so you can select creators who are a strong fit for your campaigns. Plus, its campaign management features are more structured, so you can handle content approvals, track deliverables, and keep your team aligned.
Bottom line: If your priority is driving Amazon or Walmart revenue through creator partnerships, Levanta will probably suit you better. Alternatively, suppose you’re managing a more complex, multi-market program and need deeper insights and campaign tools. In that case, CreatorIQ is likely the stronger choice. Just be prepared for a longer onboarding process and deeper technical setup to get the most from it (and, of course, you’ll need a bigger budget, too).
Main Differences Between Levanta and CreatorIQ
As I’ve already hinted at, Levanta and CreatorIQ both help brands work with creators, but they serve very different priorities and team setups.
With that said, here are the key differences:
- Levanta focuses on conversion and sales tracking, helping brands directly measure each creator’s revenue impact, whereas CreatorIQ concentrates on campaign performance across channels. This includes engagement, reach, and brand mentions, which is valuable for teams prioritizing other brand outcomes.
- Levanta operates on a pay-per-sale model, whereas CreatorIQ requires an enterprise contract with custom monthly fees.
- Levanta offers fast, self-serve onboarding, whereas CreatorIQ typically involves a custom sales process followed by enterprise-level onboarding.
- Levanta includes a built-in “Creator Marketplace” and branded signup pages to help brands quickly attract performance-focused partners through an opt-in model, whereas CreatorIQ offers advanced AI-powered influencer discovery tools with brand safety filters and audience quality scoring for large-scale vetting.
A Closer Look at Onboarding
Levanta keeps onboarding simple. You can start by inviting partners through the built-in Creator Marketplace or use branded signup pages and invite tools to bring in your own contacts. Once creators opt in and are approved, you can track their sales and manage payouts, all without lengthy onboarding calls or technical integrations.
On the other hand, CreatorIQ’s onboarding process typically involves an enterprise sales cycle, followed by a detailed workflow configuration to support cross-team collaboration. This level of setup can be necessary for global brands running multi-market campaigns, but it also adds significant time and complexity before your team can launch campaigns and start seeing results.
Creator Recruitment
As I’ve already hinted at, Levanta helps brands recruit performance-focused creators quickly. Once you’re set up, you can browse its Creator Marketplace, view profiles, and send partnership invites (all without long vetting cycles). You can also bring in creators you already know through branded signup pages and simple invite tools. The focus here is on partnering with creators who want to help you sell, not on building the biggest possible influencer list.
In comparison, CreatorIQ’s creator discovery engine is powered by AI and scans millions of creator profiles across Instagram, TikTok, YouTube, and more. You can apply highly specific filters to find creators who match your brand’s needs. For instance:
- Audience demographics
- Engagement patterns
- Content styles
- Brand safety signals
The latter is particularly valuable when managing large-scale campaigns where your brand reputation is on the line.
It’s also worth mentioning that CreatorIQ allows external creators to be onboarded. However, this is typically managed through more structured workflows rather than lightweight opt-in links.
The trade-off here is obvious. You get impressive depth and control, but this kind of discovery is designed to support broad awareness and brand-building campaigns, not lean, sales-focused partnerships.
Commission and Incentives
Commissions and incentives are one of Levanta’s core features. Brands have full control over how creators earn. For example, you can set public commissions that appear in the Creator Marketplace or offer private rates to select partners you want to reward or motivate.
Levanta uses a true pay-for-performance model that removes any guesswork about attribution. Creators are only paid when their links drive measurable sales, which keeps both sides focused on revenue outcomes. Payouts run through Stripe, so payments can be automated and tracked easily. You can also layer in product-specific deals to support short-term sales pushes when needed.
In contrast, CreatorIQ supports incentives as part of its broader campaign management system. Brands typically pay creators fixed fees for content deliverables, usage rights, or bonuses tied to campaign performance. Although this approach gives brands the flexibility to manage global campaigns and creative output, it doesn’t provide the same level of direct revenue tracking as a pay-per-sale model.
Tracking and Attribution
As you would expect from a pay-for-performance platform, Levanta excels at Amazon and Walmart marketplace attribution. It gives brands granular visibility into every stage of the funnel: clicks, conversions, sales, and commissions, all tied back to individual creators and campaigns. Flexible reporting also makes it easy to track which products and partners drive revenue, with breakdowns by:
- Product
- Brand
- Creator
Everything here is built to answer the question that matters most to a commerce team: Who is helping us sell more stuff? Armed with these insights, it’s easier to double down on what works and quickly cut what doesn’t.
By comparison, CreatorIQ offers broader campaign tracking. You get deep visibility into:
- Content performance
- Brand mentions
- Reach
- Engagement across multiple platforms
Sales attribution is supported through integrations with platforms like Shopify and Amazon, so if you expect a seamless, out-of-the-box pay-per-sale model, this isn’t that. Instead, the platform is geared toward helping brands understand how influencer activity supports engagement and builds long-term brand value across channels.
Scale and Automation
As brands grow their creator partnerships and product catalogs, operational complexity can quickly become a barrier to scaling performance-driven campaigns. Levanta is built to help commerce teams overcome this. It makes it easy to:
- Manage commissions at scale
- Automate partner approvals
- Run product-level deals across multiple campaigns
…all without introducing the process bloat that often slows down revenue-focused teams.
That said, ramping influencer programs up to an enterprise scale introduces a different kind of complexity. CreatorIQ is built to help large brands manage this, providing the structure to coordinate campaigns across multiple markets and teams. Features like campaign workflows, content approvals, and rights management support smooth collaboration while helping brands meet legal and brand requirements at scale.
Pricing Comparison
As I’ve already mentioned, their pricing model is a monthly flat fee plus a percentage of each affiliate sale, so brands only pay when creators drive actual revenue. This makes it a compelling option not just for smaller brands but also for scaling eCommerce teams that want to build performance-driven creator partnerships.
In contrast, CreatorIQ is positioned squarely as an enterprise solution. Unfortunately, CreatorIQ doesn’t disclose its fees on its website. However, I’ve done some digging, and it seems that typical contracts start at around $3195 a month. This level of investment might make sense for large enterprises running sophisticated influencer programs, but it likely isn’t feasible for smaller teams with more modest budgets testing creator partnerships for the first time.
Pros and Cons
To wrap up, here’s a quick snapshot of what each platform does best and where you might want to think twice (depending on your goals):
Levanta Pros
- Simple, fast onboarding with no lengthy technical setup
- Supports Amazon and Walmart marketplaces
- Pay-per-sale model with no upfront fees or subscription costs
- Built-in Creator Marketplace featuring 30K+ vetted influencers to recruit revenue-driven partners, along with customizable branded signup pages to onboard your own creators and affiliates.
- Flexible commission structures and product-level deals to support both evergreen and seasonal campaigns
- Real-time eCommerce attribution and revenue tracking down to individual products, partners, and channels
- Supports performance-driven partnerships at scale, helping commerce teams manage growing creator rosters without adding operational overhead
Levanta Cons
- Limited features for brand-building or influencer awareness campaigns
- Discovery tools focused on performance partners; lacks advanced audience and brand affinity filters
CreatorIQ Pros
- AI-powered influencer discovery with deep audience demographics
- Enterprise-grade reporting and campaign management, with support for cross-platform tracking and detailed campaign metrics
- Deep integrations with major social platforms (Instagram, TikTok, YouTube, and more) and eCommerce platforms like Shopify and Amazon
- Supports complex influencer campaign workflows
- Optimized for large-scale, multi-market influencer programs that require legal governance and brand consistency
CreatorIQ Cons
- High cost, with significant upfront and ongoing investment
- Complex onboarding and setup process, often involving technical integrations and workflow configuration
- More focused on brand awareness and content-driven marketing than driving direct eCommerce sales
- Requires significant marketing and operations resources to manage campaigns effectively across teams and markets
Levanta vs. CreatorIQ: Which Comes Out On Top?
Both Levanta and CreatorIQ are powerful platforms, but as we’ve explored throughout this blog post, they’re built for very different types of creator programs.
If you want to build lean, revenue-driven partnerships with creators, I think Levanta provides a faster, simpler, and more performance-focused way to do it. You can launch campaigns quickly and manage creator commissions at scale. Just as importantly, you only pay when those partnerships drive measurable results.
In contrast, if you’re managing a large-scale influencer program that spans multiple markets and channels, where coordination and brand governance matter, CreatorIQ provides the structure and tools to support it. Just be prepared to invest accordingly.
That’s all from me! Now, over to you. Have either of these platforms caught your eye? Tell me all about it in the comments box below!