Email marketing is one of the most effective (and cost-effective) ways to market your business to your target audience. When done well, your email campaigns will instill trust in your audience and customers; inspire people to visit your website; and turn leads into happy customers.
Your customers don’t easily hand over their email addresses, but when they do – and when you use them creatively and responsibly – you can build your customer relationships as well as your profit margin.
By Ewen Finser
Brevo (formerly Sendinblue) is one of the premier email marketing tools for a reason. But for all of its wonders, there are a few drawbacks ...
By Nate Drake
If you’re running a business or marketing agency that relies on email to reach your audience then choosing the right tool is crucial. MailMonitor is ...
By Ewen Finser
Mail Genius and InboxAlly are two software tools that offer solutions for improving email deliverability. But which one’s best ultimately depends on you and your ...
By Ewen Finser
Mail Tester and InboxAlly both offer solutions to help your emails land in the inboxes where they need to be. But what do they really ...
By Ewen Finser
Some of the top providers in email deliverability improvement services are Warmy and InboxAlly. But which one is better for your needs? Let’s look at ...
By Ewen Finser
If you’re trying to make the most out of your emails before they even go out, then you’ve probably heard of GlockApps. It’s a solid ...
By Ewen Finser
I know that so many of us are rocking with Mailwarm as an email platform. It does a great job of helping us warm up ...
By Ewen Finser
Are your emails going straight to spam? You could be missing out on sales, damaging your business’s reputation, or just wasting a lot of time ...
By Ewen Finser
Listen, I get it, Mailtrap has a lot going for it. Between all the basic email marketing and analytics features and frankly reasonable price point, ...
By Ewen Finser
Emails keep bouncing back or winding up in the spam folder? That’s no way to engage with your subscribers! Here are some best practices to ...
By Tarryn Menzies, PMP, AgilePM
If email is your primary method of communicating with customers, you must consider how you send emails to ensure they are delivered reliably, opened, and ...
By Tarryn Menzies, PMP, AgilePM
Email marketing strategies require a special focus on email deliverability to ensure the success of email campaigns. In addition to tracking simpler metrics like email ...
By Ewen Finser
If you are trying to figure out if you need Sprout Social or Hubspot for our business, this comparison is for you. I’ve used both ...
By Ewen Finser
Omnisend is a solid overall platform for ecommerce brands, but not without flaws. Namely, if you hit the sending rate limits OR struggle with a ...
By Ewen Finser
If you run an ecommerce brand and are trying to figure out if Attentive or Klaviyo is right for you, here’s what I think. I’ll ...
By Ewen Finser
If you are trying to figure out if Moosend or ActiveCampaign is right for your specific business, you are in the right spot. I’ve been ...
