Last Updated on May 4, 2025 by Ewen Finser
Brevo (formerly Sendinblue) is one of the premier email marketing tools for a reason. But for all of its wonders, there are a few drawbacks and a few alternatives that are either just as good or even better than Brevo.
Let’s look at my favorite alternatives to Brevo.
The Best Brevo Alternatives
- MailChimp (4.5/5)- Best for all-in-one marketing for beginners
- GetResponse (4.5/5)- Best versatile platform with webinar capabilities
- InboxAlly (5/5)- Best for improving email deliverability and inbox placement
- MailerLite (4/5)- Best for affordable, no-frills email marketing
- Klaviyo (4.5/5)- Best for e-commerce stores needing personalized automation
- HubSpot (4.5/5)- Best for combining email marketing with a full CRM
- ActiveCampaign (5/5)- Best for advanced automation and customer journey mapping
How I Chose These Alternatives
Here’s what I looked for:
- Features- I looked for features similar to Brevo’s, like email automation, segmentation, A/B testing, landing pages, and CRM.
- Pricing value- I looked at cost vs. capabilities for small to mid-size businesses.
- Ease of use- I was also really on the lookout for things like intuitive dashboards, if there were any particular learning curves with certain tools, and easy-to-use premade templates available.
- Specialized strengths- I wanted some tools to have unique offerings like webinar tools, CRM, or e-commerce integrations.
- Real-world reputation- I prioritized tools with strong user reviews, consistent performance, and active communities, so you’re not stuck with a platform that looks good on paper but disappoints in practice.
Mailchimp
Best for all-in-one marketing for beginners.
Mailchimp is a classic for a reason. It’s easy to get started, has tons of stunning email templates, and offers some key features like drag-and-drop automation, sign-up forms, and audience segmentation.
If you’re new to email marketing or just want everything in one dashboard, it’s a solid choice. Plus, the built-in analytics make it easy to track what’s working and improve your email marketing strategy over time.
Why it’s a good alternative to Brevo: Mailchimp has a more polished UI and better design tools, especially for users who want fast, beautiful campaigns without the hassle.
Pricing: Free trial available; Standard from $20/month.
Pros
- Excellent drag-and-drop email builder
- Large template library
- Tons of integrations
- Great for beginners
- Scales well with business growth
Cons
- Can get pricey as you get more contacts
- Automations are limited on lower tiers
- Reporting is a little bit basic
Features
- Email campaigns and automation
- Customer segmentation
- A/B testing
- Landing pages
- Sign-up forms
- Social media scheduling
GetResponse
Best for a versatile platform with webinar capabilities.
GetResponse is more than just an email tool, it’s a full-blown marketing suite with built-in webinars, sales funnels, landing pages, and even SMS marketing. It’s perfect for businesses running multi-channel campaigns.
The webinar tool alone can save you from paying for a whole separate platform, and it integrates easily with your email lists. Whether you’re nurturing leads or launching new products and want to get the word out, it’s a great choice for growing your audience.
Why it’s a good alternative to Brevo: Unlike Brevo, GetResponse includes webinars and full funnel tools without needing third-party integrations.
Pricing: Free plan available; Email Marketing plan starts at $45/month.
Pros
- All-in-one marketing toolkit
- Built-in webinar hosting
- Great automation builder
- Strong landing page creator
- Easy-to-navigate interface
Cons
- Slightly steeper learning curve
- Limited template selection
- Webinars are only on paid plans
Features
- Email and SMS campaigns
- Webinar hosting
- Marketing automation workflows
- Sales funnels
- Popups and landing pages
- Conversion tracking
InboxAlly
Best for improving email deliverability and inbox placement.
InboxAlly is a bit of a secret weapon. It’s not your traditional email platform because it focuses specifically on email deliverability by mimicking real human interaction (opens, replies, clicks) to help your emails land in the inbox.
This makes it especially valuable if your emails just keep ending up in spam, no matter how good your content is. It’s a must-have for anyone who’s doing cold outreach, nurturing large email lists, or managing multiple sender domains at once.
Why it’s a good alternative to Brevo: While Brevo offers decent deliverability, InboxAlly actually helps improve your sender reputation, especially if you do cold or bulk outreach.
Pricing: From $149/month.
Pros
- Simulates real engagement
- Improves inbox placement
- Works with any email platform
- Custom warm-up strategies
- Real-time deliverability insights
Cons
- Pricey for smaller users
- Not a full email marketing tool
- Setup can be technical
Features
- Behavioral email interaction simulation
- Custom warm-up flows
- Deliverability reports
- Inbox/spam monitoring
- Domain reputation optimization
- Works with Gmail, Outlook, etc.
MailerLite
Best for affordable, no-frills email marketing.
If you’re looking for simplicity, MailerLite is where it’s at. It’s clean, fast, and affordable, while still giving you great automation tools, landing pages, and segmentation options.
The interface is what I can only describe as refreshingly minimal, which makes it super beginner-friendly without feeling too limiting. You can build beautiful emails and websites without needing design skills. And with generous free and low-cost plans, it’s a great pick for solo creators, small businesses, and side hustlers.
Why it’s a good alternative to Brevo: It’s easier to use and more budget-friendly, especially if you don’t need a CRM or SMS marketing.
Pricing: Free plan available; Paid plans start at $9/month.
Pros
- Super easy to use
- Affordable pricing
- Clean, intuitive design
- Includes landing pages and forms
- Great customer support
Cons
- Fewer advanced automations
- Limited third-party integrations
- No built-in CRM
Features
- Email campaigns and automation
- Landing pages and popups
- Segmentation and tagging
- A/B split testing
- Drag-and-drop editor
- Website builder
Klaviyo
Best for e-commerce stores needing personalized automation.
Klaviyo is made for e-commerce. It connects natively with Shopify, WooCommerce, BigCommerce, and more, giving you extensive data-driven automations that help you recover abandoned carts, upsell, and personalize every message.
Its segmentation capabilities are next-level, letting you target users based on behaviors, purchase history, and even predicted future actions. If you want to turn email into a real revenue channel, this is the tool you should try out first.
Why it’s a good alternative to Brevo: Klaviyo’s segmentation and revenue tracking are more advanced for online stores than what Brevo offers.
Pricing: Free for up to 500 contacts; paid plans from $20/month.
Pros
- Seamless e-commerce integrations
- Strong automation for cart recovery
- Revenue-based reporting
- Deep segmentation tools
Personalization based on shopping behavior
Cons
- Learning curve for beginners
- Price scales quickly with list size
- No built-in CRM
Features
- Shopify and WooCommerce integrations
- Behavior-based automations
- Revenue attribution reporting
- Dynamic content blocks
- Product recommendations
- Email and SMS campaigns
HubSpot
Best for combining email marketing with a full CRM.
If you want sales, support, and marketing all under one roof, HubSpot is the way to go. You can start with their free tools and upgrade to a really powerful, integrated CRM and marketing suite as you grow.
The email marketing tools tie directly into your contact records, so every message is personalized and timely. It’s especially great for B2B teams that need alignment across departments without jumping between platforms.
Why it’s a good alternative to Brevo: HubSpot’s CRM is free and far more robust than Brevo’s contact manager. It’s great if you need more than just emails.
Pricing: Free CRM tools; Marketing Hub starts at $20/month.
Pros
- Full CRM and sales tools
- Seamless automation
- Great for inbound marketing
- Unified dashboard for teams
- Massive integration ecosystem
Cons
- Gets expensive fast
- Can be overkill for simple email needs
- Email limits on free plan
Features
- Drag-and-drop email builder
- Lead scoring and segmentation
- CRM and sales pipeline tracking
- Marketing automation workflows
- Forms and landing pages
- Website and blog builder
ActiveCampaign
Best for advanced automation and customer journey mapping.
ActiveCampaign is for marketers who want both power and flexibility. Its automation workflows go deeper than most tools, with branching logic, conditional actions, and even predictive sending.
It’s built for marketers who want to create detailed customer journeys, with triggers, conditions, and branching logic that respond to every user action. You can score leads, split-test entire workflows, and even automate follow-ups based on website visits or email engagement. I love it for businesses that need smart, scalable automation without sacrificing personalization.
Why it’s a good alternative to Brevo: Brevo has basic automation, but ActiveCampaign’s is miles ahead for teams managing complex journeys.
Pricing: From $39/month.
Pros
- Super advanced automations
- Built-in CRM
- Excellent contact segmentation
- Predictive sending features
- Scalable for teams and agencies
Cons
- No free plan
- Slightly overwhelming for beginners
- Setup can take time
Features
- Visual automation builder
- Lead scoring and tagging
- CRM and deal management
- Site and event tracking
- Email split testing
- Predictive content and sending
So, Which Is the Best Brevo Alternative?
If you want the closest all-in-one match to Brevo, Mailchimp or MailerLite are great in terms of things like ease of use and affordability. But if you’re growing fast or need serious automation, ActiveCampaign is a solid choice. And if you’re struggling to land in the inbox, start with InboxAlly.