The Digital Merchant Team 
In today’s digital landscape, businesses need more than just brand awareness; they need measurable results. Performance marketing agencies have emerged as the solution, focusing on data-driven strategies that deliver quantifiable outcomes and maximize return on investment. What Is a Performance Marketing Agency? A performance marketing agency is a digital marketing firm that prioritizes measurable results … Read more
What is Email Deliverability? Email deliverability measures how successfully your promotional emails reach customer inboxes instead of spam folders or bouncing back. For ecommerce businesses, this directly impacts revenue; a 40%-off flash sale is worthless if customers never see it. Unlike transactional emails (order confirmations, shipping updates) that typically achieve high deliverability, promotional emails face … Read more
If consumers want flexibility, predictable costs, and freedom from long-term contracts, a prepaid plan is perfect. However, customers have to be careful because “unlimited” may not be what they think it is. It can mean very different things depending on the carrier, especially when it comes to data speeds, network prioritization, and real-world performance. Before … Read more
Working as a digital nomad means your internet connection has to work wherever you do. You might be changing cities every few weeks, relying on short-term rentals, or splitting your time between coworking spaces and cafés. In all of those situations, your phone plan quietly becomes a core piece of your work setup. The best … Read more
Metro by T-Mobile has solid prepaid plans on a strong network, but in my experience, they’re not always the best fit for every user. Having tested multiple carriers across urban, suburban, and rural areas, I’ve seen firsthand how coverage, hotspot performance, and plan flexibility can vary. For someone who streams video, relies on hotspot data, … Read more
Documentation is one of those things everyone knows is important, but few do well. I’ve spent years helping teams in operations, software, and product workflows get their processes documented efficiently, and I’ve learned that the tools you choose can make or break it. The right approach saves hours of repetitive explanations, prevents errors, and keeps … Read more
Running a thriving, successful salon without pulling your hair out means having the right tools. A strong booking system improves the flow of day-to-day salon life, and it takes a few tasks off of your plate. For many salon owners, Meevo has been a longtime go-to choice, but is it really the best option for … Read more
It seems like in today’s economy, everything just keeps getting pricier. Your morning coffee run, groceries that somehow add up to way more than last week, insurance premiums, and even your streaming subscriptions. It’s refreshing when you stumble on a service that’s genuinely trying to help you keep cash in your pocket, and does this … Read more
As someone who’s spent years working with electronics and understanding networks, I tend to look past just the price or advertised data speeds. Prepaid carriers like Tracfone and Straight Talk are interesting to me because they sit at the intersection of value, flexibility, and real-world usability. Both operate under Verizon’s prepaid umbrella, but they serve … Read more
Choosing the right prepaid wireless carrier can be confusing. Two strong options on Verizon’s network are Tracfone and Total Wireless. They both offer no‑contract plans with nationwide coverage, but they serve different types of users. Today, let’s walk you through every key factor, from pricing and coverage to devices, perks, and real‑world performance, so you … Read more
T-Mobile has long been a popular choice, but in my experience, sticking with one of the big carriers isn’t always the most practical decision anymore. Having worked with electronics and signal systems for years, I pay close attention to network performance, signal reliability, and how data moves through the network, and I’ve noticed that some … Read more
Picking a logo can feel like one of the most important decisions for your business. It sets the tone for how people see you, how they remember you, and how they emotionally connect with what you offer. But should a logo be carefully crafted by a human designer, or is it acceptable to generate one … Read more
Search engine optimization (SEO) isn’t quite as “dead” as many people claim, but it has definitely evolved. Generative AI has rewritten the rules of search visibility, and rather than competing for rank as they did in the olden days, brands are now competing to be cited and summarized by AI models. Generative Engine Optimization (GEO) … Read more
The beauty market moves fast. One new product can blow up in a week. A small creator can sell out a serum with one quick video. Shoppers take their time, though. They watch routines, compare shades, and scroll through reviews on every app they use. This is why affiliate marketing works so well in beauty. … Read more
I have worked in insurance marketing long enough to remember the old workflow. I tracked leads in cluttered spreadsheets. I sorted referral PDFs that never matched our CRM. I checked 5 different tabs just to confirm where a quote came from. The process drained hours from my week. It also left me with gaps that … Read more
Server Supply has a reputation for having a large selection of servers, switches, and components, often at very competitive prices. But today, buyers are expecting higher levels of transparency, cleaner online purchasing experiences, and stronger warranty coverage than what Server Supply typically provides. Their competition has risen to the occasion, and more companies now offer … Read more