The Digital Merchant Team 
I have worked in insurance marketing long enough to remember the old workflow. I tracked leads in cluttered spreadsheets. I sorted referral PDFs that never matched our CRM. I checked 5 different tabs just to confirm where a quote came from. The process drained hours from my week. It also left me with gaps that … Read more
So you have a big order to print, but you don’t know who to choose. You’re feeling overwhelmed and frustrated because there are so many options out there, but none seem to be meeting all of your criteria. You’re not asking for much – all you want is someone who’s timely, who takes pride in … Read more
Ft. Vagaro, Fresha, Acuity, Mangomint, Zenoti, & Boulevard There are many monumental decisions you will make in setting up or expanding your aesthetic business. One of the most important is choosing the right booking software. It’s not just about checking clients in-and-out and collecting payments. It’s about ease and flow while maximizing your time. Furthermore, … Read more
If you’re reading this, you’re likely one of the many SMBs that use Stripe to manage payments. It’s one of the most popular payment solutions for a reason — it supports over 100 payment methods, is designed for both in-person and online payments, and has strong international capabilities. While Stripe has several powerful features, it’s … Read more
“We need 40 sweatshirts in hand by the end of the month. Can you take care of this?” Receiving this email on the 1st of the month might have you raising an eyebrow. Receiving it on the 12th will get your heart pumping. When I was tasked with finding a screen printing company to handle … Read more
Server Supply has a reputation for having a large selection of servers, switches, and components, often at very competitive prices. But today, buyers are expecting higher levels of transparency, cleaner online purchasing experiences, and stronger warranty coverage than what Server Supply typically provides. Their competition has risen to the occasion, and more companies now offer … Read more
CAKE is a powerful and well-known platform, but it isn’t the be-all and end-all solution for every digital merchant, especially as affiliate programs are becoming more diverse and tech stacks are piling up all over the place. Businesses need flexibility, automated workflows, and integrations that GetCAKE may or may not provide, but there are more … Read more
Partner marketing is one of the quickest and most effective marketing techniques for scaling revenue, but as I’ve discovered in my own business, the partner marketing platform you choose is crucial. Choose one that doesn’t fit with your business and objectives, and you could find yourself wasting a lot of time and marketing budget for … Read more
When it comes to sourcing refurbished enterprise IT equipment, the challenge isn’t finding a vendor — it’s finding the right one. The secondary IT market has exploded in recent years, and while there are plenty of resellers claiming to offer “certified” hardware, only a handful truly deliver enterprise-grade reliability, transparent testing, and consistent post-sale support. … Read more
Why Selling Enterprise Hardware Matters In the modern enterprise IT lifecycle, buying hardware efficiently is only half the story. The other half, and the one many organizations overlook, is what happens when that equipment reaches the end of its useful life. Whether you’re decommissioning a data center, upgrading to newer server models, or consolidating after … Read more
I’m tired of being the human instruction manual. If you’ve ever been an Executive Assistant, you know exactly what I mean. Every system rollout, every “quick question”, every slightly tweaked process somehow ends up funneled straight to you. The finance platform changes its login flow? You’re the one rewriting the guide. HR updates onboarding steps? … Read more
Tapfiliate is a firm favorite with midsize businesses that have moved beyond basic affiliate tools. But what happens when you need more? As your business grows, you may find yourself looking for a platform that can scale with you and provide increased analytics, protection against fraud, and easier ways to recruit affiliates. This list features … Read more
If you run a service business, you already know that scheduling isn’t just about plugging names into a calendar. It’s a constant balancing act: techs stuck in traffic, last-minute client cancellations, someone forgetting they swapped shifts, and suddenly your “simple day” turns into a logistical nightmare. Add in compliance rules, overtime headaches, and customers who … Read more
Not too long ago, shipping was something of an afterthought. A part of the process you only considered after making the sale. But in a world where Amazon has conditioned customers to expect same-day delivery in some instances, shipping is now a competitive advantage. I could argue that delivery times can influence if a customer … Read more
Selling an Amazon FBA (Fulfillment by Amazon) business is taking a big step at the end of a long journey. You’ve taken a passion (or simply a smart series of opportunities) and leveraged the Amazon eCommerce ecosystem to turn an idea into a business. You’ve worked hard to generate steady growth and profits. Now it’s … Read more
Static product videos no longer meet buyer expectations. Audiences today want more than a passive watch-through on YouTube. Instead, they expect to engage with the product directly and explore it on their own terms. Interactive product demos support this shift by letting users take the lead, choosing what to view and how to engage. I … Read more