The Digital Merchant Team 
Not too long ago, shipping was something of an afterthought. A part of the process you only considered after making the sale. But in a world where Amazon has conditioned customers to expect same-day delivery in some instances, shipping is now a competitive advantage. I could argue that delivery times can influence if a customer … Read more
Selling an Amazon FBA (Fulfillment by Amazon) business is taking a big step at the end of a long journey. You’ve taken a passion (or simply a smart series of opportunities) and leveraged the Amazon eCommerce ecosystem to turn an idea into a business. You’ve worked hard to generate steady growth and profits. Now it’s … Read more
If you’ve ever run a cold email campaign, you’ll know that hitting “send” doesn’t always mean your message lands in the inbox. Even with a clean list and well-crafted copy, your emails can still wind up in spam. That’s why warm-up tools like Mailreach and InboxAlly exist. These increase the likelihood of your emails reaching … Read more
Static product videos no longer meet buyer expectations. Audiences today want more than a passive watch-through on YouTube. Instead, they expect to engage with the product directly and explore it on their own terms. Interactive product demos support this shift by letting users take the lead, choosing what to view and how to engage. I … Read more
If you’re already working with influencers or affiliates, you’ve seen the potential. Creator-driven marketing has become one of the fastest ways to drive results. In fact, up to 70% of brands say their highest ROI campaigns come from creator partnerships, with that figure rising to 74% among enterprise brands. The opportunity is clear. Choose the … Read more
When you’re running a small business, hiring the right people isn’t just important, it’s everything. But finding those people efficiently? That’s where your applicant tracking system (ATS) comes in. The wrong one can feel like you’re wrangling spreadsheets in a thunderstorm, while the right one keeps your hiring clean, fast, and affordable. So, I’ve rounded … Read more
If you walk into your local independent shop or café, there’s a good chance you’ll spot Square’s signature white handheld POS terminal. Square has become a favorite among small business owners for its simple setup and intuitive design. It handles the basics well, like taking payments, tracking sales, and managing light inventory. But if you’re … Read more
If When I Work isn’t cutting it anymore, it might be time to explore your options. Accurate scheduling and time tracking are critical for any business that runs on hourly shifts, especially when every missed punch or miscommunication hits your bottom line. But when glitches pile up, support is slow, or the features just don’t … Read more
YouTube has evolved far beyond a video-sharing platform. It’s now a full-scale income engine for content creators, educators, entertainers, and entrepreneurs alike. In fact, in 2024 alone, YouTube generated $36.1 billion in advertising revenue, fueling incomes for more than 2 million content creators worldwide. But here’s the catch: relying on ads alone? That’s leaving money … Read more
Affiliate marketers targeting a global audience often turn to Amazon OneLink, but many quickly run into its limitations. While OneLink is designed to redirect international clicks to local Amazon storefronts or similar products, it doesn’t always deliver. These issues make it harder to convert traffic into sales and accurately attribute performance to double down on … Read more
Affiliate marketing on YouTube can seem straightforward: But if you’ve been doing it for a while, you’ll know there’s often more going on behind the scenes: Viewers come from all over the world, which can affect link performance. URLs can break over time, and attribution can be murky. On top of that, staying organized across … Read more