The Digital Merchant Team 
CAKE is a powerful and well-known platform, but it isn’t the be-all and end-all solution for every digital merchant, especially as affiliate programs are becoming more diverse and tech stacks are piling up all over the place. Businesses need flexibility, automated workflows, and integrations that GetCAKE may or may not provide, but there are more … Read more
Partner marketing is one of the quickest and most effective marketing techniques for scaling revenue, but as I’ve discovered in my own business, the partner marketing platform you choose is crucial. Choose one that doesn’t fit with your business and objectives, and you could find yourself wasting a lot of time and marketing budget for … Read more
When it comes to sourcing refurbished enterprise IT equipment, the challenge isn’t finding a vendor — it’s finding the right one. The secondary IT market has exploded in recent years, and while there are plenty of resellers claiming to offer “certified” hardware, only a handful truly deliver enterprise-grade reliability, transparent testing, and consistent post-sale support. … Read more
Why Selling Enterprise Hardware Matters In the modern enterprise IT lifecycle, buying hardware efficiently is only half the story. The other half, and the one many organizations overlook, is what happens when that equipment reaches the end of its useful life. Whether you’re decommissioning a data center, upgrading to newer server models, or consolidating after … Read more
I’m tired of being the human instruction manual. If you’ve ever been an Executive Assistant, you know exactly what I mean. Every system rollout, every “quick question”, every slightly tweaked process somehow ends up funneled straight to you. The finance platform changes its login flow? You’re the one rewriting the guide. HR updates onboarding steps? … Read more
Tapfiliate is a firm favorite with midsize businesses that have moved beyond basic affiliate tools. But what happens when you need more? As your business grows, you may find yourself looking for a platform that can scale with you and provide increased analytics, protection against fraud, and easier ways to recruit affiliates. This list features … Read more
If you run a service business, you already know that scheduling isn’t just about plugging names into a calendar. It’s a constant balancing act: techs stuck in traffic, last-minute client cancellations, someone forgetting they swapped shifts, and suddenly your “simple day” turns into a logistical nightmare. Add in compliance rules, overtime headaches, and customers who … Read more
Not too long ago, shipping was something of an afterthought. A part of the process you only considered after making the sale. But in a world where Amazon has conditioned customers to expect same-day delivery in some instances, shipping is now a competitive advantage. I could argue that delivery times can influence if a customer … Read more
Selling an Amazon FBA (Fulfillment by Amazon) business is taking a big step at the end of a long journey. You’ve taken a passion (or simply a smart series of opportunities) and leveraged the Amazon eCommerce ecosystem to turn an idea into a business. You’ve worked hard to generate steady growth and profits. Now it’s … Read more
Static product videos no longer meet buyer expectations. Audiences today want more than a passive watch-through on YouTube. Instead, they expect to engage with the product directly and explore it on their own terms. Interactive product demos support this shift by letting users take the lead, choosing what to view and how to engage. I … Read more
If you’re already working with influencers or affiliates, you’ve seen the potential. Creator-driven marketing has become one of the fastest ways to drive results. In fact, up to 70% of brands say their highest ROI campaigns come from creator partnerships, with that figure rising to 74% among enterprise brands. The opportunity is clear. Choose the … Read more
When you’re running a small business, hiring the right people isn’t just important, it’s everything. But finding those people efficiently? That’s where your applicant tracking system (ATS) comes in. The wrong one can feel like you’re wrangling spreadsheets in a thunderstorm, while the right one keeps your hiring clean, fast, and affordable. So, I’ve rounded … Read more
If When I Work isn’t cutting it anymore, it might be time to explore your options. Accurate scheduling and time tracking are critical for any business that runs on hourly shifts, especially when every missed punch or miscommunication hits your bottom line. But when glitches pile up, support is slow, or the features just don’t … Read more
YouTube has evolved far beyond a video-sharing platform. It’s now a full-scale income engine for content creators, educators, entertainers, and entrepreneurs alike. In fact, in 2024 alone, YouTube generated $36.1 billion in advertising revenue, fueling incomes for more than 2 million content creators worldwide. But here’s the catch: relying on ads alone? That’s leaving money … Read more
Affiliate marketers targeting a global audience often turn to Amazon OneLink, but many quickly run into its limitations. While OneLink is designed to redirect international clicks to local Amazon storefronts or similar products, it doesn’t always deliver. These issues make it harder to convert traffic into sales and accurately attribute performance to double down on … Read more
Affiliate marketing on YouTube can seem straightforward: But if you’ve been doing it for a while, you’ll know there’s often more going on behind the scenes: Viewers come from all over the world, which can affect link performance. URLs can break over time, and attribution can be murky. On top of that, staying organized across … Read more