The Digital Merchant Team 
Search engine optimization (SEO) isn’t quite as “dead” as many people claim, but it has definitely evolved. Generative AI has rewritten the rules of search visibility, and rather than competing for rank as they did in the olden days, brands are now competing to be cited and summarized by AI models. Generative Engine Optimization (GEO) … Read more
The beauty market moves fast. One new product can blow up in a week. A small creator can sell out a serum with one quick video. Shoppers take their time, though. They watch routines, compare shades, and scroll through reviews on every app they use. This is why affiliate marketing works so well in beauty. … Read more
I have worked in insurance marketing long enough to remember the old workflow. I tracked leads in cluttered spreadsheets. I sorted referral PDFs that never matched our CRM. I checked 5 different tabs just to confirm where a quote came from. The process drained hours from my week. It also left me with gaps that … Read more
Server Supply has a reputation for having a large selection of servers, switches, and components, often at very competitive prices. But today, buyers are expecting higher levels of transparency, cleaner online purchasing experiences, and stronger warranty coverage than what Server Supply typically provides. Their competition has risen to the occasion, and more companies now offer … Read more
I’m tired of being the human instruction manual. If you’ve ever been an Executive Assistant, you know exactly what I mean. Every system rollout, every “quick question”, every slightly tweaked process somehow ends up funneled straight to you. The finance platform changes its login flow? You’re the one rewriting the guide. HR updates onboarding steps? … Read more
Not too long ago, shipping was something of an afterthought. A part of the process you only considered after making the sale. But in a world where Amazon has conditioned customers to expect same-day delivery in some instances, shipping is now a competitive advantage. I could argue that delivery times can influence if a customer … Read more
Selling an Amazon FBA (Fulfillment by Amazon) business is taking a big step at the end of a long journey. You’ve taken a passion (or simply a smart series of opportunities) and leveraged the Amazon eCommerce ecosystem to turn an idea into a business. You’ve worked hard to generate steady growth and profits. Now it’s … Read more
Static product videos no longer meet buyer expectations. Audiences today want more than a passive watch-through on YouTube. Instead, they expect to engage with the product directly and explore it on their own terms. Interactive product demos support this shift by letting users take the lead, choosing what to view and how to engage. I … Read more
If you’re already working with influencers or affiliates, you’ve seen the potential. Creator-driven marketing has become one of the fastest ways to drive results. In fact, up to 70% of brands say their highest ROI campaigns come from creator partnerships, with that figure rising to 74% among enterprise brands. The opportunity is clear. Choose the … Read more
YouTube has evolved far beyond a video-sharing platform. It’s now a full-scale income engine for content creators, educators, entertainers, and entrepreneurs alike. In fact, in 2024 alone, YouTube generated $36.1 billion in advertising revenue, fueling incomes for more than 2 million content creators worldwide. But here’s the catch: relying on ads alone? That’s leaving money … Read more
Affiliate marketers targeting a global audience often turn to Amazon OneLink, but many quickly run into its limitations. While OneLink is designed to redirect international clicks to local Amazon storefronts or similar products, it doesn’t always deliver. These issues make it harder to convert traffic into sales and accurately attribute performance to double down on … Read more
Affiliate marketing on YouTube can seem straightforward: But if you’ve been doing it for a while, you’ll know there’s often more going on behind the scenes: Viewers come from all over the world, which can affect link performance. URLs can break over time, and attribution can be murky. On top of that, staying organized across … Read more