Mary Elliot

Making clients feel great while helping them look great is what keeps them coming back. It’s also what turns satisfied clients into your best marketing channel: word-of-mouth referrals.  Even so, you need multiple channels to reach clients at different points in their journey and keep them coming back. Word of mouth is powerful, but it … Read more

Email marketing isn’t optional for a salon. It’s usually what turns a one-time client into a regular. Rebooking reminders, win-back campaigns for lapsed clients, birthday promos, these are the emails that keep chairs filled and money coming in. But knowing you need email marketing is one thing, finding the right tool to get it all … Read more