Mary Elliot

Mary Elliot is a beauty and small-business professional with more than 25 years of experience as a salon manager, salon owner, and skincare studio manager. She’s watched salon technology go from paper appointment books and clunky early systems to the booking, POS, CRM, ecommerce, and marketing tools businesses use today, and she’s spent plenty of time figuring out which ones actually make life easier. Her background also spans customer retention, inventory, retail, ecommerce, and digital marketing, so she understands both the client-facing side of the business and everything happening behind the scenes. At The Digital Merchant, Mary writes about business software and digital tools, with a special focus on the platforms used by salons, spas, and other service-based businesses.

How Automated Email Campaigns for Med Spas Boost Retention

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Automated Email Campaigns for Med Spa

Making clients feel great while helping them look great is what keeps them coming back. It’s also what turns satisfied clients into your best marketing channel: word-of-mouth referrals.  Even so, you need multiple channels to reach clients at different points in their journey and keep them coming back. Word of mouth is powerful, but it … Read more

The Best Email Marketing for Salons: Stand-alone or Built-in?

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Email marketing isn’t optional for a salon. It’s usually what turns a one-time client into a regular. Rebooking reminders, win-back campaigns for lapsed clients, birthday promos, these are the emails that keep chairs filled and money coming in. But knowing you need email marketing is one thing, finding the right tool to get it all … Read more

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