Jason Wehrmaker 
For years, multi-channel e-commerce centered predominately on a seller’s direct-to-consumer presence on Shopify or Amazon, and treated external traffic—affiliates, editorial publishers, and creators—as a growth lever reserved almost exclusively for their own website or Amazon listings. Over the last several years, Walmart has made a concerted effort to change that landscape. Once viewed as an … Read more
Tax season for business executives has historically meant one thing: a grind. Long hours, manual cleanup, matching receipts to bank lines, and hoping the “Miscellaneous” category doesn’t raise eyebrows later. Now, that process looks very different. Modern accounting tools have introduced automation that goes well beyond basic record-keeping. Many platforms use AI to track cash … Read more
For an omnichannel brand crossing the $5M mark on Amazon, Shopify, or Walmart, the affiliate marketing conversation undergoes a fundamental shift. You’re no longer just looking for a way to track a few coupon links or manage a handful of “friends of the brand” influencers. You need a scalable engine that can handle diverse traffic … Read more
Most accounting software was built for a business that sells physical things or billable hours. The financial questions those businesses ask are relatively stable: Did we make money this month? Are our invoices paid? What do we owe in taxes? Tech companies (particularly venture-backed startups) are asking an entirely different set of questions: How many … Read more
Affiliate marketing can no longer be considered a trivial demand channel. Instead, it must be considered a multi-channel performance landscape that is often critical to a brand’s success and revenue growth. Today, leading e-commerce brands derive over 35% of their total revenue from affiliate and creator streams, making your choice of management software the literal … Read more
The iGaming Performance Pivot In 2026, the iGaming landscape has moved past its “Wild West” phase and into an era of hyper-regulation, sophisticated fraud, and extreme competition for player attention. For operators, the old playbook of simply buying as much traffic as possible and hoping for the best is no longer a viable strategy. According … Read more