Last Updated on June 30, 2025 by Ewen Finser
Influencer discovery tools help you find the right influencers to promote your brand. Instead of scrolling endlessly through Instagram, TikTok, or YouTube, you use one of these tools to search, filter, and connect with creators who match your brand’s audience, voice, and goals. These tools are built to save you time, give you real data, and help you partner with influencers who can actually move the needle for your business.
For Amazon brands especially, influencer discovery tools are more than a convenience—they’re a growth accelerator. Influencers can help drive traffic to your listings, boost product visibility, and increase sales velocity. But only if you partner with the right ones. That’s where these tools come in.
At a Glance:
- Levanta: Best overall for Amazon brands
- Upfluence: Good for flexibility and customization
- Heepsy: Best for beginners
- CreatorIQ: Best for large-scale and enterprise-level campaigns
- BuzzGuru: Best for competitor analysis
Best Influencer Discovery Tools for Amazon Brands
If you’re an Amazon seller or planning on bringing your brand to Amazon, there’s one thing you need to know about influencer marketing: not just any influencer will do the work. You need creators who understand how Amazon works, know how to drive traffic that converts, and connect with your target customers. That’s where the right discovery tool comes in. The tools below are designed to help you find influencers who are a great fit for your brand and make it easier to run campaigns that deliver real results.
1. Levanta
Levanta is quickly becoming the go-to tool for Amazon brands looking to grow through influencer marketing. It’s built specifically for Amazon sellers, which means everything about the platform is optimized for your business.
With Levanta, you get access to over 30,000 vetted influencers. These aren’t just random social media users: they’re creators who have experience with Amazon campaigns and understand how to drive sales on the platform. You’ll see performance data like clicks, conversions, and revenue, updated daily, so you know exactly what’s working.
One of the biggest advantages of Levanta is its Amazon-focused analytics. You can track sales directly from your influencer campaigns, so there’s no guesswork. You’ll also be able to manage everything from outreach to payments in one simple dashboard.
2. Upfluence
Upfluence is a well-established platform that lets you search through millions of influencers. You can filter by platform, location, engagement rate, and more. It also integrates with several eCommerce platforms, including Amazon.
This tool works best for brands that want flexibility and customization. It includes live campaign tracking, and the dashboard gives you a full picture of how your campaigns are performing. However, because it’s not built specifically for Amazon, you may have to do a bit more manual filtering to find influencers who are already familiar with Amazon product promotion.
3. Heepsy
If you’re new to influencer marketing or running a smaller brand, Heepsy might be a good starting point. The platform is clean and easy to use, making it simple to find influencers based on audience size, engagement rate, and niche.
Heepsy also offers Amazon store integration, so you can connect your product pages to your campaigns. Its plans are affordable, which is great if you’re testing out influencer marketing for the first time. While it doesn’t offer as much depth or automation as some other tools, it’s a reliable way to start building relationships with creators.
4. CreatorIQ
CreatorIQ is a more robust tool made for bigger brands and agencies. It offers detailed analytics, brand safety tools, and advanced campaign tracking. The platform uses AI to recommend influencers and also includes manual vetting for quality control.
It’s an excellent fit if you’re managing large-scale influencer programs or working across multiple markets. However, it may be more tools than you need if your influencer strategy is still in its early stages.
5. BuzzGuru (by Semrush)
BuzzGuru blends influencer discovery with competitive analysis. You can see which influencers your competitors are working with, helping you make more strategic decisions.
The tool is especially strong if your campaigns include YouTube reviews or product videos. It also provides budget estimates, so you can plan smarter and avoid overspending. BuzzGuru works well for brands that want to combine influencer marketing with overall digital strategy.
How to Know Which Influencer Discovery Tool for Amazon Brands Is the Best for You
Choosing the right tool starts with knowing what matters most for your brand, so you need to start by asking yourself where you’re selling. If you’re focused on Amazon, choose a platform like Levanta that was built for that space. It gives you analytics that show how your influencer campaigns affect your Amazon listings specifically.
Next, consider your budget. If you’re just starting out, a tool like Heepsy may give you enough functionality without breaking the bank. Larger brands with more resources and a bigger product catalog might benefit from something like CreatorIQ or Upfluence, which offer more control and features.
Think about how involved you want to be. If you’re short on time and want a tool that handles as much as possible, consider using Levanta paired with a seasoned affiliate marketing agency, which they have a vast network of vetted ones you can partner with. If you prefer to manage campaigns manually, then Upfluence might suit you better.
You also need to decide how much data matters to you. Tools like Levanta and BuzzGuru offer direct performance tracking so you can see what’s driving traffic, clicks, and conversions. That makes it easier to refine your strategy and invest in what’s working.
Finally, consider your audience’s favorite platforms. Are your customers on TikTok, YouTube, or Instagram? Choose a tool that excels at discovering influencers on the platforms that matter most for your niche.
Mistakes to Avoid When Choosing an Influencer Discovery Tool
Even when you have all the information you need, you could go wrong and choose an influencer discovery tool that doesn’t fit what you need right now. These are some of the most common mistakes people make and how you can avoid them:
Choosing a Tool That Doesn’t Work Well With Amazon
Not every influencer marketing tool is designed with Amazon sellers in mind. Some platforms are built for general eCommerce or direct-to-consumer brands, which means they don’t integrate smoothly with Amazon systems. That can lead to a lot of headaches. You might find it hard to track your sales back to specific influencers, deal with confusing or broken links, or even work with creators who aren’t familiar with Amazon’s unique rules and product pages.
If you’re selling on Amazon, you need a tool that’s Amazon-friendly, one that understands how the platform works, supports clean tracking, and connects you with influencers who already know how to drive results there. A tool like Levanta, which is built specifically for Amazon sellers, can save you a lot of frustration on this front.
Paying for a Massive Influencer Database You’ll Never Use
It’s easy to get impressed by platforms that boast access to “millions” of influencers. But having a huge database isn’t always a good thing. In fact, it often means you’ll spend more time digging through profiles irrelevant to your brand or niche. You don’t need thousands of influencer options; you need the right ones.
If the platform doesn’t offer filters that help you zero in on Amazon-experienced creators, or if the influencer list hasn’t been properly vetted, it can end up being more of a burden than a benefit. It’s usually better to have access to a smaller group of high-quality, Amazon-tested influencers than to get lost in a sea of accounts that aren’t a good fit.
Overlooking the Importance of Performance Data
A big mistake many sellers make is choosing a tool that looks nice on the surface but doesn’t show you what’s really happening behind the scenes. Without performance data, you’re flying blind. You won’t know which influencers are driving clicks to your listings, how many of those clicks convert into sales, or whether your return on investment is worth the spend. Any discovery tool worth using should offer clear, detailed performance insights. That means being able to track conversions, view click data, and calculate ROI for each campaign. The more visibility you have, the smarter your decisions will be—and the better your results over time.
Not Defining Your Campaign Goals Upfront
Even the most powerful influencer discovery tool can only do so much if you’re not clear on what you want. Before you even start looking for influencers, take a moment to define your campaign goals. Are you looking to drive more traffic to your product listings? Hoping to boost reviews and social proof? Want to increase direct sales? Different tools cater to different outcomes. Some are built for awareness campaigns, others are better for affiliate-style performance marketing. When you know exactly what you’re trying to achieve, it’s much easier to find a tool that’s designed to help you get there.
Trying to Do Everything Manually
If you’re still reaching out to influencers one by one, creating your tracking links, and managing payments in a spreadsheet, you’re setting yourself up for a lot of extra work. That kind of manual process might be manageable if you’re running one small campaign, but it’s not sustainable if you’re trying to scale. At some point, it becomes overwhelming and inefficient.
A good influencer discovery tool should make your life easier by handling tasks like outreach, campaign tracking, and payments in one place. Automation doesn’t just save you time—it also reduces the chance of errors, improves communication with influencers, and helps you stay organized as your campaigns grow.
Conclusion
Influencer marketing can be a powerful way to grow your Amazon business—but only if you’re using the right tools. It’s easy to get distracted by flashy features or big influencer lists, but what matters is whether the platform helps you hit your goals. Avoiding these common mistakes will save you time, money, and a lot of headaches. Look for a tool that plays well with Amazon, gives you real performance data, and makes your life easier, not harder.
At the end of the day, the right influencer discovery tool should feel like a partner that helps you scale, not another thing you have to manage and stress over.