Last Updated on August 2, 2025 by Ewen Finser
Product demo videos have the potential to leave a lasting impression on your audience and, in many cases, can ultimately determine whether or not you close the sale. These videos are essential tools for both marketing and sales teams, providing a dynamic and visually engaging way to highlight your product’s most impressive features.
A well-crafted product demo does more than just present information, as it quickly and effectively demonstrates how your product works in real-world scenarios and clearly communicates its unique value to potential customers. By doing so, these videos not only capture attention, but also build interest and trust, encouraging viewers to engage more deeply with your brand. As a result, a good demo video can make a significant impact on your conversion rates and overall sales success.
Supademo
Supademo is a user-friendly platform that makes creating engaging, interactive product demos quick and simple, no matter your use case. Whether you’re creating demos for product champions, increasing user engagement, or targeting different departments, Supademo streamlines the entire process. You simply record your workflow, customize the demo to your needs, and then share it with others, all through an intuitive interface. With Supademo, anyone can produce polished, interactive demonstrations without needing advanced technical skills.
Of course, Supademo isn’t the only option out there. There are plenty of other product demo platforms available to help you create impressive product demos.
Top Supademo Alternatives At A Glance
- Guidde – best for those looking for quick and simple workflow capture
- Tourial – best for interactive product demos
- Storylane – best for creating product demos quickly
- Arcade – best for demos using video and screenshots
Guidde
Guidde is definitely one of my favorite tools for making demo videos and instructional content. It makes the whole process so much easier and has really helped us create demos that are both engaging and easy to follow.
The Pros
What I love most is that even people on our team who have never made a video before can use Guidde to put together polished, professional demos without any trouble. We use what they call “Magic Capture”, where workflows are captured with a single click. Guidde then automatically creates a step-by-step description of our product workflow and generates an AI voiceover.
We’ve found Guidde’s storyline feature incredibly helpful when planning our videos. It lets us map out our ideas and organize the content so every video we create is clear, well-structured, and easy for viewers to follow. Having this extra planning step really makes our videos look polished and keeps our audience more engaged.
The Cons
Even though Guidde is a fantastic tool, there are some limitations to keep in mind. For one, you can only include up to 100 steps in each video, so it’s not the best fit if you need to create longer demos. The editing tools are a little more basic than what you’ll find on some other platforms, which means you might feel a bit limited if you’re after a lot of customization. There aren’t a ton of built-in templates to choose from either, so if you love variety in your designs, that might be a drawback. Plus, Guidde offers fewer integrations compared to other AI-powered demo platforms.
The Price
Guidde offers four pricing plans to suit different needs. The Free plan lets you create up to 25 how-to videos with basic features like voiceovers, transitions, and easy sharing. The Pro plan, at $16 per creator per month, unlocks unlimited videos, allows downloads, and adds branding options. The Business plan, at $35 per creator per month, is designed for teams, with advanced privacy controls, analytics, desktop app support, text-to-voice, and the ability to turn PDFs and presentations into videos. For larger organizations, the Enterprise plan offers additional features such as unlimited screen recordings, multi-language translation, advanced redaction, SSO, user roles, and extensive customization.
My Thoughts
We found Guidde to be user-friendly and fun to work with. Making product demos was easy and hassle-free, even for team members who aren’t very tech-savvy. The finished demos look professional and engaging, helping us present our product’s best features and make a great impression on potential clients. Guidde really streamlines the process of showcasing a product and delivers excellent results.
Tourial
Tourial goes beyond being just a product demo tool, instead it’s a storytelling platform that brings products to life for prospective buyers. By helping to create self-guided demos, Tourial allows us to showcase our products in an engaging and interactive way.
The Pros
With Tourial, we can capture any product experience, whether it’s media-based or HTML-based, making our demos incredibly flexible. Demo Centers let us easily share and track multiple interactive demos and other content all in one place. We had everything we needed and set up in minutes and scale our interactive demo strategy within a short time. It offers a Micro Tour Platform for creating interactive, bite-sized tours that showcase our key product features. With Tour Centers, we can organize multiple tours in one convenient place for easy access. Built-in analytics also let you track user interactions, helping you understand what interests your audience most.
The Cons
Tourial lacks some of the advanced features found in other product demo tools, particularly when it comes to customization options for branding and design. Its video editing capabilities are also quite limited, which may be a drawback for teams that need more flexibility in creating and refining their demos. Additionally, Tourial offers only basic functionality on mobile devices, which can be restrictive for users who need to create or access demos on the go.
The Price
Tourial offers two main pricing plans to suit different needs. The Engage plan includes features such as AI-powered tour generation, unlimited interactive tours, 5 user seats, 3 Tour Centers for managing content playlists, guided workshops, community support, tour analytics, and integrations with other tools. For larger teams or organizations that require more flexibility, the Scale plan builds on Engage by providing uncapped user seats, unlimited Tour Centers, advanced user roles, a dedicated customer success manager, and the option to add premium single sign-on (SSO). Both plans come with a free trial, however pricing costs are not listed on the Tourial website.
My Thoughts
Tourial is more than just a product demo tool but a storytelling platform that helps bring products to life through engaging, self-guided demos. Its flexible features allow us to capture a wide range of product experiences, easily organize and share multiple demos. However, to determine Tourial’s pricing, they don’t share publicly so you’ll need to schedule a live demo or contact them directly for a personalized quote.
Storylane
Storylane is a platform designed for marketing, pre-sales, and sales teams to create engaging demos and product tours by helping us build engaging content.
The Pros
Storylane offers a variety of features to enhance the demo experience. Guided demos let buyers explore the product at their own pace, following pre-created instructions for an independent and informative walkthrough. Sandbox demos provide a risk-free environment where buyers can interact with our interface and software without affecting our actual tools or code. Additionally, the Demo Hub serves as a centralized library, giving buyers easy access to a collection of demos all in one place.
The Cons
Storylane is a newer demo tool, so some interface integrations and features are still in development. This can make it challenging for growing companies to gain in-depth insights or fully scale their use of the platform.
The Price
Storylane offers several pricing plans to fit different team sizes and needs. The Free plan includes one seat, a single published demo, unlimited shares and views, lead capture, basic analytics, and Slack integration. The Starter plan is $40 per month and adds unlimited published demos, more collaboration options, advanced analytics, custom themes, and integrations. The Growth plan is $500 per month with five included seats and features like an HTML editor, advanced personalization, multiple integrations, and a dedicated customer success manager. The Premium plan is $1200 per month, offering features such as a Buyer Hub, offline demos, single sign-on, Salesforce integration, and dedicated support. For larger organizations, the Enterprise plan offers custom pricing and additional benefits like professional services, API access, multi-team support, and enhanced security.
My Thoughts
Storylane is a versatile platform that empowers marketing, pre-sales, and sales teams to create engaging demos and interactive product tours with ease. With features like guided demos, sandbox environments for safe exploration, and a centralized Demo Hub, it offers a rich experience for both creators and buyers delivering stellar product demos.
Arcade
Arcade is an interactive demo platform designed to make it simple to create engaging and visually appealing product tours and demos that work seamlessly across different devices.
The Pros
Arcade offers many customization options to make creating eye-catching, on-brand demos for our potential clients. The advanced personalization features, like branching paths and custom variables, let us build interactive, choose-your-own-adventure experiences. This means prospects can explore the parts of our product that interest them most, making every demo feel both dynamic and tailored.
The Cons
One downside to Arcade is that some of the more advanced customization features are only available on the paid plans, so you’ll miss out on those if you’re using the free version. Also, the HTML capture feature is still pretty new and isn’t as polished as the rest of the platform yet.
The Price
Arcade offers a free plan that includes features like camera recording, synthetic voiceovers, and demo chapters. For those who need more advanced tools, there are three premium plans available. The Pro plan is priced at $32 per user per month and provides unlimited demos along with added customization and branding options. The Growth plan costs $42.50 per user per month (for up to 10 users) and includes unlimited demos, advanced editing, branching capabilities, and enhanced collaboration features. The Growth plan also comes with a 14-day free trial, so you can test out all of Arcade’s features before committing. For larger organizations, the Enterprise plan offers custom pricing for a minimum of 10 users, along with enterprise-level security and analytics dashboards.
My Thoughts
Arcade stands out as an intuitive and flexible platform for creating interactive product demos that capture attention across any device. Its rich customization options and advanced personalization tools let you craft dynamic, personalized demo experiences that truly engage prospects. While some of the more advanced features require a paid subscription and the HTML capture functionality is still developing, Arcade remains a strong choice for teams looking to elevate their product tours.
How to choose which product demo tool for your needs?
Choosing the right product demo tool can feel overwhelming, but here’s my advice: focus on what your prospective clients are looking for. If your ideal clients want highly interactive demos, Tourial is a great option. If they prefer a mix of video and screenshot demos for easy review, Arcade is a solid choice.
If you’re still figuring out who your ideal client is and need to create demos quickly, Storylane is a good fit. And if you want to make quick, straightforward demos with minimal effort, Guidde is your best bet.
Take the time to explore the options, try a few demos, and pick the tool that best fits your workflow and the experience you want to create for your prospects. With the right demo platform, you’ll be well equipped to engage users, communicate your product’s value, and ultimately help drive more conversions.