By Luci McMonagle
I’ve spent years evaluating performance marketing agencies. Sometimes, as a client. Sometimes as a consultant. Often, during audits, when growth slowed, and leadership needed real ...
By Amber Turrill
Most of us here are probably marketers, and we all know how hard it can be to find good affiliates sometimes, much less a great ...
By Valeska Griffiths
If you want your business to stand out in a crowd of hungry competitors, you need visual branding that’s polished, professional, and recognizable. And it ...
By Kareesha Carter
Personally, I feel that searching for fractional marketing agencies has reached a point where it’s become confusing and harder than it should be. Most teams ...
By Valeska Griffiths
Whether you’re building out your marketing team for the first time, looking to backfill a key position, or hoping to outsource some important marketing tasks, ...
By Lacey Jackson
The biggest decision most people make today when choosing a phone plan centers on T-Mobile vs. Verizon. Recent Billy Bob commercials poke fun at that ...
By Francis Walshe
If you’re trying to sell a business, picking the right partner is one of the best things you can do to improve your valuation and ...
By The Digital Merchant Team
Search engine optimization (SEO) isn’t quite as “dead” as many people claim, but it has definitely evolved. Generative AI has rewritten the rules of search ...
By Alison Huff
Brand visibility is no longer about “simply” ranking on the first page of Google (like that was ever really simple), it’s about relevance in AI-generated ...
By Alison Huff
Reddit has become one of the most influential platforms for digital marketing in recent years. While there are roughly 116 million daily users (and some ...
By The Digital Merchant Team
I’ve worked with affiliate programs long enough to see a pattern. Refersion is often where teams start, and for good reason. It’s clean, easy to ...
By The Digital Merchant Team
I’ve tested, demoed, or actively worked with most major affiliate and partnership platforms on the market. Over time, I’ve narrowed my shortlist to a few ...
By Teddy Smith
If you have been trying to turn a messy influencer marketing strategy into a more organized plan, you have probably come across Upfluence. This influencer ...
By Clare Gilbey
Affiliate marketing can be a powerful tool for growing businesses in the financial sector, especially given the high customer value. But sensitive and highly valuable ...
By Alison Huff
CAKE is a powerful and well-known platform, but it isn’t the be-all and end-all solution for every digital merchant, especially as affiliate programs are becoming ...
By Teddy Smith
When you’re running an affiliate or partner program, spreadsheets and outdated dashboards can only take you so far. You need clear data, automation that actually ...