By The Digital Merchant Team
Search engine optimization (SEO) isn’t quite as “dead” as many people claim, but it has definitely evolved. Generative AI has rewritten the rules of search ...
By Alison Huff
Brand visibility is no longer about “simply” ranking on the first page of Google (like that was ever really simple), it’s about relevance in AI-generated ...
By Alison Huff
Reddit has become one of the most influential platforms for digital marketing in recent years. While there are roughly 116 million daily users (and some ...
By The Digital Merchant Team
I’ve worked with affiliate programs long enough to see a pattern. Refersion is often where teams start, and for good reason. It’s clean, easy to ...
By The Digital Merchant Team
I’ve tested, demoed, or actively worked with most major affiliate and partnership platforms on the market. Over time, I’ve narrowed my shortlist to a few ...
By Teddy Smith
If you have been trying to turn a messy influencer marketing strategy into a more organized plan, you have probably come across Upfluence. This influencer ...
By Clare Gilbey
Affiliate marketing can be a powerful tool for growing businesses in the financial sector, especially given the high customer value. But sensitive and highly valuable ...
By Alison Huff
CAKE is a powerful and well-known platform, but it isn’t the be-all and end-all solution for every digital merchant, especially as affiliate programs are becoming ...
By Teddy Smith
When you’re running an affiliate or partner program, spreadsheets and outdated dashboards can only take you so far. You need clear data, automation that actually ...
By Clare Gilbey
Partner marketing is one of the quickest and most effective marketing techniques for scaling revenue, but as I’ve discovered in my own business, the partner ...
By Francis Walshe
Selling a business of any type is a headache, and blogs are no different. Unless you’re fluent in the language of valuation and sales, you’ll ...
By Stefan Milovanovic
Amazon isn’t short on competition. Over two million active sellers push more than 600 million products, all fighting for the same eyeballs. That sheer volume ...
By Clare Gilbey
Affiliate marketing is a powerful way to drive sales, but as you’ve no doubt discovered it can quickly become a nightmare if you don’t have ...
By David Borgogni
The rise and rise of the creator economy has meant that partnering with an affiliate or an influencer has become a great tactic for increasing ...
By Barbara Kephart, PMP
Product demo videos have the potential to leave a lasting impression on your audience and, in many cases, can ultimately determine whether or not you ...
By The Digital Merchant Team
If you’re already working with influencers or affiliates, you’ve seen the potential. Creator-driven marketing has become one of the fastest ways to drive results. In ...