Sevak Der Sarkissian

Sevak is a creative strategist with a background in advertising and performance marketing. He works across paid social and digital acquisition, building structured creative testing systems and optimizing campaigns using metrics like CPA and ROAS. His focus is on messaging, positioning, and the strategies that actually drive conversions. He approaches marketing at the intersection of creativity and performance, using data to guide decisions and improve results. Outside of work, he’s interested in photography, filmmaking, and music, including music theory and guitar, all of which influence the way he thinks about structure, rhythm, and creative execution.

Best Growth Marketing Agency for SaaS Companies

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Best Growth Marketing Agency for SaaS Companies

Hiring marketing talent used to be relatively straightforward. You hired someone full-time, worked with an agency, or posted a project on a freelance site. That was pretty much it. By comparison, today there are an abundance of options. There are curated talent platforms, fractional teams, open marketplaces, and hybrid models that fall somewhere between an … Read more

A Practical Guide to the Growth Marketing Talent Platform

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A Practical Guide to the Growth Marketing Talent Platform

If you’ve been trying to figure out how to hire the right marketing help, you’ve probably realized it’s not as simple as it sounds. While today, companies can hire traditional agencies, build their own in-house teams, work with freelancers, or bring in fractional specialists, each option comes with myriad pros and cons related to cost, … Read more

Best Affiliate Management Software for SaaS (2026): Which Platforms Actually Understand Recurring Revenue?

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Best Affiliate Management Software for SaaS

If you have run a SaaS affiliate program, you already know that most affiliate software was not built for you. Many of these platforms were designed for one-time purchases, short buying cycles, and simple last-click tracking. That approach does not work well for SaaS, where you deal with free trials, upgrades, renewals, and customers who … Read more

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