Jonathan Reich 
In the early days of a business, accounting is mostly about survival. You’re either hacking together a QuickBooks chart of accounts at night or relying on a part-time bookkeeper to keep transactions flowing and taxes filed. That’s good for lean teams, manageable volume, and “success” defined by positive cash at month’s end. But growth changes … Read more
If you’ve ever sat in a boardroom (or a Zoom room) trying to explain why the final numbers from three weeks ago just changed by 15%, you know the pain of a broken month-end close. As a CPA, I’ve had this awkward conversation more than I should. I’ve also seen the difference between a set … Read more
Whether you are an e-commerce merchant scaling past your first eight figures or a construction firm managing a complex web of subcontractors and progress billings, there comes a point where the numbers stop being a scoreboard and start becoming a bottleneck. As a CPA, I’ve seen this movie before. You start with a local bookkeeper. … Read more
In the rapidly maturing landscape of 2026 financial technology, the traditional, monolithic accounting software of the previous decade have been replaced by specialized, AI-driven operating systems. For modern founders, the choice is no longer between QuickBooks and Xero, but rather between high-velocity specialized platforms that promise to turn the back office into a strategic asset. … Read more
In recent years, the choice of a payment processor has transformed from a back-office decision into something much more strategic. For years, the industry was dominated by legacy, enterprise-grade systems designed for stability and high volume (often in a traditional retail setting). But as we shift more toward an integrated “everything-as-a-service” model, the friction between … Read more
I think for most folks who aren’t a CPA, SaaS finance companies are simple to explain but incredibly difficult to run and keep tabs on: subscription revenue comes in small pieces, timing is super important, and leadership wants answers as soon as they can get them. “How much did we grow?” is a question that … Read more
In the shifting tides of the 2026 digital economy, the merchant account has evolved from a simple bank-side necessity into a complex strategic engine. And in my opinion, for e-commerce brands, the stakes have never been higher. A decade ago, simply being able to accept a credit card was enough. Today, a merchant account must … Read more
As many business owners have learned, selecting a payment processor for your Shopify store isn’t just a “check the box” technical requirement. As a CPA, I view it as a fundamental strategic decision that dictates the health of your cash flow, the accuracy of your ledger, and the long-term scalability of your margins (I also … Read more
As a CPA, I’ve spent my fair share of time in the weeds of financial statements. I’ve seen the difference between a set of books that simply checks the compliance boxes and a financial strategy that can actually do something meaningful to gross revenue. For most growing businesses, there comes a point where the DIY … Read more
For decades, the trajectory of a successful company followed a predictable, almost rigid hiring roadmap. You started with a bookkeeper to keep the lights on, graduated to a controller to manage the ledger, and once the stakes were high enough, you hunted for a Chief Financial Officer. That “CFO” title was a status symbol, a … Read more
Growth feels great until the finance engine starts to stall. At first, finance is simple. You send invoices, pay bills, run payroll, and check the bank balance. A bookkeeper keeps things tidy. Your CPA files taxes. You look at profit and think, “We’re good.” Then you hire more people. You add products. You open a … Read more
Outsourced finance in 2026 looks less like “outsourced bookkeeping” and more like a modular finance team you can turn up or down. People who onboard these types of services now expect a provider to run core workflows (AP, AR, close), keep the books clean, and also help leaders make decisions with real numbers. Some also … Read more
Let’s immediately cut to the chase. Trust is the only currency that matters in a boardroom. If you can’t trust your numbers, then what are you doing in front of the people you probably owe a ton of money to? For a CFO, the speed of a month-end close is a vanity metric if the … Read more
In my years as a CPA, I have seen the same story play out dozens of times. A business scales quickly and their revenue looks great on paper, but the back office is a disaster. It’s a tale as old as time; they are using one system for their online store, another for their gateway, … Read more
As a CPA, I’ve spent far too much of my time staring at the fallout of “easy” decisions. Usually, it starts with a founder who wants to go live immediately and ends with a controller being upset over a reconciliation report that doesn’t tie out to the bank statement. In the world of payment processing, … Read more
When managing a business that operates across borders, the choice between international ACH (Automated Clearing House) and wire transfers often dictates your bottom line. While both methods move money from point A to point B, they function on entirely different infrastructures. An international wire transfer is like a private courier: fast, direct, and expensive. International … Read more