Ewen Finser

Ewen Finser first starting blogging and building websites & ecommerce businesses back in 2011 (just for beer money!). Since then, he’s become gluten-free, so building a n ecommerce media company seemed like a more prudent idea. Operating a portfolio of 100+ different blogs and digital commerce lines, Ewen started TheDigitalMerchant as a venue to provide honest assessments of the tools and strategies he and his team use to grow their businesses.

MailerCheck vs InboxAlly: Which Delivers the Bigger Impact on Email Deliverability?

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Bottom Line Up Front Email deliverability is now the single most critical factor separating successful marketers from everyone else. While MailerCheck helps identify potential problems before they derail campaigns, InboxAlly goes further by actively building inbox trust and improving sender reputation through strategic engagement. If your business depends on emails landing in the inbox, and … Read more

Best Retail Scheduling Software to Simplify Shift Chaos in 2025

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If you’ve ever managed a retail schedule, you know it’s basically like playing Tetris, but the pieces keep changing shape at the last second. Someone calls in sick, another begs for a shift swap, and you’re left juggling sticky notes, Excel spreadsheets, and a prayer. That’s where retail scheduling software steps in.  The right platform … Read more

Best Influencer discovery tools for Amazon brands

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Influencer discovery tools help you find the right influencers to promote your brand. Instead of scrolling endlessly through Instagram, TikTok, or YouTube, you use one of these tools to search, filter, and connect with creators who match your brand’s audience, voice, and goals. These tools are built to save you time, give you real data, … Read more

Top LTK Alternatives for Brands

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Top LTK Alternatives for Brands

I know firsthand from my work in affiliate marketing that LTK is a great influencer and affiliate marketing platform, but it’s not for everyone, and it’s certainly not for every brand. When I had to find a more budget-friendly option for my influencer program, I collected my research and am happy to share it with … Read more

6 Top Flippa Alternatives to Consider

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If you’ve got to the point where you’re thinking about selling your business, it’s the sort of thing you may only do once or twice in your life.  It’s important you get it right.  Not unlike going to university, getting married, or buying your first home, it’s a big and expensive mistake if you make … Read more

Flippa.com Review

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flippa.com review

Buying or selling a business is a big undertaking. Luckily for you, there are a number of brokers that can take a lot of the stress and uncertainty out of it.  Flippa is one such service provider. It’s one of the oldest and most widely used platforms in the space, so it has built up … Read more

My Top Keap Alternatives

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I love Keap for blending CRM, email automation, and sales tools all in one platform. But it might not be the best fit for you, depending on your business size, goals, or budget. Let’s look at my favorite alternatives to Keap (plus one tool that improves all of them). The Best Keap Alternatives How I … Read more

Moz Pro vs. Conductor: Which Enterprise SEO Powerhouse is Worth Your Investment?

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Moz-Pro-vs.-Conductor

As a self-proclaimed SEO geek, I find it interesting how many enterprise-level SEO platforms boast having the best capabilities, each offering their own unique strengths and benefits. But it’s the nuance I’ve come to appreciate. While it’s tempting to search for one perfect all-encompassing solution, the reality is that different tools excel in different areas. … Read more

The Top Alternatives to Greenhouse 

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Greenhouse is a big name in applicant tracking systems (ATS). With a sleek interface, powerful integrations, and automation features, it’s easy to see why so many companies use it. But it’s not always the best fit, especially if you’re working with a tighter budget or don’t need all the fancy features that come with their … Read more

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