Ewen Finser 
Ignorance is not bliss when it comes to understanding your own sales as an Amazon seller. Whether you’re an Amazon-only brand or an otherwise established brand that happens to also sell their offerings on the popular marketplace site, tracking and analyzing your sales and marketing successes is non-negotiable to make your business more profitable. Here … Read more
I know firsthand from my work in affiliate marketing that LTK is a great influencer and affiliate marketing platform, but it’s not for everyone, and it’s certainly not for every brand. When I had to find a more budget-friendly option for my influencer program, I collected my research and am happy to share it with … Read more
If you’ve got to the point where you’re thinking about selling your business, it’s the sort of thing you may only do once or twice in your life. It’s important you get it right. Not unlike going to university, getting married, or buying your first home, it’s a big and expensive mistake if you make … Read more
Buying or selling a business is a big undertaking. Luckily for you, there are a number of brokers that can take a lot of the stress and uncertainty out of it. Flippa is one such service provider. It’s one of the oldest and most widely used platforms in the space, so it has built up … Read more
I love Keap for blending CRM, email automation, and sales tools all in one platform. But it might not be the best fit for you, depending on your business size, goals, or budget. Let’s look at my favorite alternatives to Keap (plus one tool that improves all of them). The Best Keap Alternatives How I … Read more
Brevo (formerly Sendinblue) is one of the premier email marketing tools for a reason. But for all of its wonders, there are a few drawbacks and a few alternatives that are either just as good or even better than Brevo. Let’s look at my favorite alternatives to Brevo. The Best Brevo Alternatives How I Chose … Read more
As a self-proclaimed SEO geek, I find it interesting how many enterprise-level SEO platforms boast having the best capabilities, each offering their own unique strengths and benefits. But it’s the nuance I’ve come to appreciate. While it’s tempting to search for one perfect all-encompassing solution, the reality is that different tools excel in different areas. … Read more
If you’re trying to make money with affiliate marketing, you already know it’s not as easy as just dropping a few links into your blog or YouTube description. Between tracking clicks, managing different programs, and making sure your links work, there’s a lot to juggle. That’s where affiliate marketing tools come in. With the right … Read more
Greenhouse is a big name in applicant tracking systems (ATS). With a sleek interface, powerful integrations, and automation features, it’s easy to see why so many companies use it. But it’s not always the best fit, especially if you’re working with a tighter budget or don’t need all the fancy features that come with their … Read more
Influencer marketing isn’t just about getting likes and shares—it’s about driving real results, especially if you sell on Amazon. You need a platform that helps you find the right influencers, track their impact, and make sure your efforts turn into actual sales. While CreatorIQ is a solid option, it’s not the only game in town. … Read more
Sound familiar? The truth is, Amazon is very competitive, and success isn’t as simple as listing a product and hoping for the best. It’s about understanding the algorithm, optimizing your strategy, and consistently driving traffic from both inside and outside Amazon. If your Amazon sales aren’t where you want them to be, don’t worry. I’ll … Read more
If you open any social media app right now, you’ll be inundated with affiliate marketing. And a big reason for that is… because it works. If you’re an Amazon seller looking to cash in on this effective marketing strategy, Levanta claims to offer you an easy jumping-off point. But is it the best one? I … Read more
Mail Genius and InboxAlly are two software tools that offer solutions for improving email deliverability. But which one’s best ultimately depends on you and your business goals. Here’s how the two compare with each other. Platform Mail Genius Inbox Ally Best For Affordable email deliverability testing & troubleshooting Long-term inbox placement improvement Price From $8 … Read more
Mail Tester and InboxAlly both offer solutions to help your emails land in the inboxes where they need to be. But what do they really look like next to each other? Here’s a direct comparison between the two and how to choose which one works for your business. Platform Mail Tester Inbox Ally Best For … Read more
Some of the top providers in email deliverability improvement services are Warmy and InboxAlly. But which one is better for your needs? Let’s look at the two side by side. Platform name Warmy InboxAlly Best for Automated email warm-up & deliverability Long-term inbox placement improvement Price Not listed From $149 per month Key Features Auto-generated … Read more
If you’re trying to make the most out of your emails before they even go out, then you’ve probably heard of GlockApps. It’s a solid tool, but it’s not the only one out there. Maybe you need better deliverability insights, more automation, or something that fits your budget better. Or maybe GlockApps just isn’t cutting … Read more