Clare Gilbey 
If there’s one thing I’ve learned from working with financial institutions and fast-scaling fintechs, it’s that affiliate marketing in finance doesn’t behave like any other vertical. Not eCommerce. Not SaaS. Not lead gen. Finance is its own universe — shaped by regulation, multi-step funnels, internal approvals, and fraud threats that simply don’t exist in lighter … Read more
Affiliate marketing can be a powerful tool for growing businesses in the financial sector, especially given the high customer value. But sensitive and highly valuable transactions like credit applications, investments, or insurance policies come with an increased need for accuracy and security. That’s why finance companies need to choose the right affiliate software which can … Read more
In today’s crowded online world, it can be tough to get noticed. When I began building my e-commerce brand, I tried all kinds of marketing techniques and ended up spending a considerable sum on online ads, which never translated into sales. Eventually, I turned to affiliate marketing and immediately wished I’d tried it sooner! Instead … Read more
Partner marketing is one of the quickest and most effective marketing techniques for scaling revenue, but as I’ve discovered in my own business, the partner marketing platform you choose is crucial. Choose one that doesn’t fit with your business and objectives, and you could find yourself wasting a lot of time and marketing budget for … Read more
Affiliate marketing is a powerful way to drive sales, but as you’ve no doubt discovered it can quickly become a nightmare if you don’t have the right affiliate program to keep you organised and maximise sales. Tapfiliate and Everflow are two popular options for growing businesses, but which is the best for your business? Tapfiliate … Read more
Tapfiliate is a firm favorite with midsize businesses that have moved beyond basic affiliate tools. But what happens when you need more? As your business grows, you may find yourself looking for a platform that can scale with you and provide increased analytics, protection against fraud, and easier ways to recruit affiliates. This list features … Read more