Last Updated on May 20, 2025 by Ewen Finser
Ignorance is not bliss when it comes to understanding your own sales as an Amazon seller.
Whether you’re an Amazon-only brand or an otherwise established brand that happens to also sell their offerings on the popular marketplace site, tracking and analyzing your sales and marketing successes is non-negotiable to make your business more profitable.
Here are the seven best analytics and tracking tools for sellers on Amazon.
Amazon Analytics Tools at a Glance:
When looking for an Amazon analytics tool, look for an easy-to-use one with comprehensive data insights, ad support, sales forecasting, and competitor analysis. My favorite tools that offer those (and more!) are:
- Helium10– Best all-in-one seller toolkit
- Levanta– Best all-in-one Amazon affiliate marketing tracking platform
- Jungle Scout– Best for product discovery & sourcing
- TeikaMetrics– Best for advanced PPC ad optimization
- SellerBoard– Best for profit tracking & reimbursements
What to Look for in an Amazon Analytics Tool
Choosing the right Amazon analytics tool can boost sales, track performance, and manage ad spend. Here’s what you should consider:
- Comprehensive Data Insights- Offers detailed sales, traffic, and conversion analytics.
- PPC & Advertising Support- Helps manage and optimize Amazon PPC campaigns.
- Competitor Analysis- Provides insights into competitor pricing, keywords, and strategies.
- Inventory & Sales Forecasting- Predicts stock levels and future demand.
- Ease of Use- Intuitive dashboard and user-friendly interface.
- Integration & Compatibility- Works seamlessly with other e-commerce tools.
- Pricing & Scalability- Offers plans that fit your budget and business growth.
- Ability to Help Brands that Exist Outside of Amazon- Many sellers sell on other platforms outside Amazon, so, if that’s the case for you, you want to make sure your tool knows how to handle that.
The best tool will depend on your specific needs as a seller, like advertising, inventory management, or just general sales insights.
The Best Amazon Analytics and Tracking Tools for Sellers
Based on the factors listed above, I got together this list of the top seven tools I would recommend for Amazon tracking and analytics for sellers.
1. Helium10
Best all-in-one seller toolkit
Helium10 is a great option for Amazon sellers, providing analytics, product research, and keyword tracking.
It’s used by both new and experienced sellers to handle tasks like optimizing listings, monitoring sales, and scaling their businesses in the context of Amazon, whether they sell exclusively on Amazon or not.
The platform offers a whole variety of tools designed to make every aspect of Amazon selling easier and more organized.
Why I like it: I love how comprehensive the offerings of Helium10 are. It really can replace multiple tools in one dashboard, which means less switching back and forth to track different aspects of being a seller on Amazon.
Best for: Sellers who want an all-in-one tool, especially folks managing several aspects of their Amazon business.
Not ideal for: Total beginners or small sellers on a tight budget.
Pros
- Advanced product research capabilities with Black Box and X-ray
- Strong keyword tracking and listing optimization
- PPC automation and campaign analytics
- Fraud alerts and inventory protection features
- Helpful educational resources and community support
Cons
- Steep learning curve for beginners
- Premium features can be expensive
- Some tools could be overwhelming for small sellers
Features
- Black Box helps sellers find high-demand/low-competition products
- Cerebro performs reverse ASIN lookups for keyword research
- Magnet suggests keywords to optimize Amazon listings
- Frankenstein cleans and organizes keyword lists
- Profit Dashboard provides real-time financial analytics
- Alerts monitor hijackers and listing changes
- PPC Automation optimizes ad campaigns using AI
2. Levanta
Best all-in-one Amazon affiliate marketing tracking platform
Levanta is an all-in-one Amazon affiliate marketing program offering tools to create and manage partner relationships with creators as well as track affiliate-driven sales.
The best part here is that it has a huge marketplace of creators and publications (over 10K) that actually know what they’re doing and are looking to form profitable relationships with brands that align with their values and audiences. Levanta even automates 1099s and payments to make paying your creators easy.
All you do is create a brand profile, upload short descriptions and information on the products you want affiliates to sell, and let applications come to you. You can also search the marketplace and reach out to creators personally to invite them to apply.
It integrates directly with the Amazon API and has tools to track performance by product, creator, and brand, so you can see what products or creators deserve more attention and funds. It also offers customizable commission rates for affiliates (starting at 20%).
You can choose from two pricing tiers: Standard ($150/month + 5% affiliate sales) and Gold ($750/month + 3.5% affiliate sales *requires 1-year contract).
Why I like it: They have a long list of the best affiliates, including not only influencers from popular platforms like TikTok or YouTube but also official publications like Buzzfeed.
Best for: Amazon brands earning $5M plus in annual revenue.
Not ideal for: Smaller Amazon sellers making under $1M in annual revenue.
Pros
- A huge list of vetted, professional influencers and affiliates with experience who are motivated
- Advanced analytics and tracking tools to break down how products and affiliates are performing
- 1099s and payments are automated and easy; you pay once a month, and they distribute the money to the creator/partners
- Amazon’s Brand Referral Bonus (around a 10% bonus back) on referred sales using Levanta
- Creates direct relationships between sellers and affiliates
Cons
- Not ideal for smaller businesses, as it can be a little pricey for smaller-volume operations
- Minimum affiliate commission of 20% on the standard plan, but fully customizable on Gold or higher plans (honestly, a fair percentage, let’s pay our content creators, people, but higher than some others require.)
Features
- Access to a network of over 10K creators and affiliates in different niches, including large publishers and news outlets
- Flexible commissions
- Automated monthly payments and 1099 automation for partners
- Advanced reporting and analytics to show performance by product, creator, and brand
- Direct one-click integration with Amazon
- Option to use Cost-Per-Sale (CPS) model with Cost-Per-Click (CPC) creators
- Full control over creator management, including the ability to reach out to creators and personally invite them to apply
3. Jungle Scout
Best for product discovery & sourcing
Another popular Amazon analytics and tracking tool is Jungle Scout, a popular tool that provides sellers with data-driven insights to make more money for their stores.
It offers tools that allow sellers to track and optimize shop performance, including things like keyword research, supplier sourcing, and competitive analysis.
A few things that set Jungle Scout apart are the product database and opportunity finder tools, which help sellers discover popular products with low competition to add to their own stores.
Why I like it: Jungle Scout is my favorite resource for discovering new, profitable product opportunities when I’m looking to broaden my shop offerings. This feature is super unique and intuitive.
Best for: Sellers looking for product research, new product launches, or sourcing suppliers.
Not ideal for: Anyone who needs strong PPC tools or financial insights in the same platform.
Pros
- Refined product research database
- Supplier database for sourcing manufacturers
- Advanced keyword tracking and listing optimization
- Amazon sales estimator for accurate product demand analysis
- Easy-to-use interface with actionable insights
Cons
- PPC features are not as advanced as competitors
- No built-in inventory management tools
- Higher-tier plans can be expensive
Features
- Product database helps discover profitable products
- Opportunity finder locates trending items with low competition
- Supplier database connects sellers with verified manufacturers
- AccuSales™ provides accurate sales estimates
- Keyword scout offers advanced keyword research and tracking
- Review automation simplifies the process of gaining reviews
- Listing Builder optimizes Amazon listings using AI
4. TeikaMetrics
Best for advanced PPC ad optimization
TeikaMetrics is another Amazon tracking tool that focuses on PPC and ad optimization to make the most of their ad spend. It uses AI to do things like automate bidding strategies, help users discover high-performing keywords, and improve ad profitability.
Its real-time analytics and data-driven insights make TeikaMetrics a great solution for large Amazon sellers that are ready to scale their advertising strategy.
Why I like it: TeikaMetrics offers incredible control over ad campaigns, and I’ve personally seen it boost ROI like crazy.
Best for: Mid-size to large sellers with established ad spend looking to optimize PPC.
Not ideal for: Beginners or small shops new to advertising.
Pros
- AI-driven bid optimization for Amazon PPC
- Integration with Amazon’s advertising API
- Real-time ad performance tracking
- Automatic keyword discovery for PPC campaigns
- Scales well for large sellers and brands
Cons
- Can be complex for beginners
- Expensive compared to other PPC tools
- Missing a great product research feature
Features
- Flywheel 2.0 AI optimizes ad performance using machine learning
- Profitability dashboard tracks profit margins across campaigns
- Dayparting optimization adjusts bids based during best-performing hours
- Keyword harvesting extracts high-performing keywords for PPC
- Automated bid adjustments refine bids based on insights
- Ad spend recommendations help maximize return on investment
- Multi-marketplace support allows for ad management across regions
5. SellerBoard
Best for profit tracking & reimbursements
SellerBoard is a profit analytics tool built to help Amazon sellers track real-time profitability, monitor expenses, and automate reimbursements for lost inventory.
It offers sellers in-depth financial breakdowns, including often overlooked issues like hidden Amazon fees and FBA cost analysis, to make sure sellers maintain accurate profit margins.
For data-driven sellers, SellerBoard simplifies financial management with automated tracking and forecasting tools.
Why I like it: I appreciate how SellerBoard is able to really clearly lay out my Amazon financials, which is super useful for making better marketing choices.
Best for: Sellers who want clean, accurate financial info and automated reimbursements.
Not ideal for: Sellers who want more robust marketing or keyword tools in the same package.
Pros
- Highly accurate profit and loss tracking
- Automated refund claims for lost inventory
- Strong focus on cost management and expense tracking
- Subscription-based pricing with affordability in mind
- Easy-to-use UI with real-time updates
Cons
- Limited PPC and keyword tracking features
- Doesn’t offer product research tools
- Lacks deep competitor analysis options
Features
- Real-Time profit dashboard provides instant financial insights
- FBA fee analyzer detects Amazon overcharges
- Refund automation identifies and processes lost inventory claims
- Cost tracking monitors hidden Amazon fees
- Alerts for low margins notify sellers about profitability risks
- Payout forecasting predicts upcoming Amazon payments
- Email follow-up automation helps increase the amount of customer reviews you get
Should You Use an Amazon Analytics Tracking Tool?
If you’re selling on Amazon, the right analytics and tracking tool can make all the difference in boosting your profit.
These platforms offer insights into your sales, ad performance, inventory, and competition to help you make smarter, data-backed decisions.
But depending on where you are in your seller journey, a tracking tool could be either a smart investment or an unnecessary expense.
You should use a tool for Amazon analytics and tracking if:
- You’re scaling your business and need data to guide decisions.
- You run multiple ad campaigns and want to optimize PPC spend.
- You’re losing track of profits, fees, or margins.
- You want to track competitors and spot market trends.
- You’re managing inventory across several products or marketplaces.
- You plan to launch new products and need keyword or demand research.
You might not need one if:
- You’re just starting and only selling a small number of products.
- You aren’t making enough money selling to justify the extra expense.
- You’re not actively running PPC campaigns or experimenting with listings.
- You prefer to manage your business manually or with free tools like spreadsheets.
Final Thoughts
No two Amazon businesses are alike, and the right analytics tool for you depends on where you’re at in your journey.
Personally, I’ve tested a ton of platforms over the years, and these five stood out because they each bring something unique (and genuinely helpful) to the table.
Whether you’re scaling a full-blown brand or just starting to branch out into PPC or product research, there’s a tool here that can make your life a lot easier.