The 6 Best Scrunch Alternatives: Top AI Visibility Tools for Every Team (2026)

Last Updated on February 26, 2026 by Ewen Finser

Scrunch has established itself as a comprehensive AI visibility platform, combining monitoring with Agent Experience Platform (AXP) features. But with plans starting at $100/month for single-engine tracking and jumping to $500/month for multi-engine access, it’s not the right fit for every team.

Whether you’re looking for more affordable entry-level options, simpler monitoring without the AXP complexity, usage-based pricing, or more comprehensive content execution capabilities, there are several strong Scrunch alternatives worth considering.

Here’s my analysis of the best alternatives to Scrunch based on different use cases and team needs.

Best Scrunch Alternatives: Quick Comparison

Tool	Primary Focus	Best For	Pricing
Peec AI	Straightforward multi-engine monitoring with daily tracking	Small teams wanting simple, affordable tracking across major LLMs	€89/mo (~$105 USD) Starter€199/mo Pro+ Engine add-ons
Gumshoe	Usage-based AI visibility reports with no monthly subscription	Periodic audits, agency prospecting, testing before committing	Free (3 reports)$0.10/conversationEnterprise: Custom
Otterly.AI	No-frills prompt-based monitoring	SMBs wanting straightforward dashboards at affordable prices	$29/mo Lite$189/mo Standard$489/mo Premium
Profound	AEO platform with monitoring + content generation	Teams wanting integrated visibility and AI-optimized content creation	$99/mo Starter$399/mo GrowthEnterprise: Custom
AirOps	Comprehensive platform with tracking + content execution workflows	Mid-size to enterprise companies investing in both tracking and scaled production	$199/mo Solo$2,000/mo Pro
Emberos	AI brand visibility OS with autonomous detection and governance	Large enterprises managing reputation at scale with predictive analytics	All custom pricing(Essentials, Growth, Enterprise)

Why Look For a Scrunch Alternative?

Scrunch offers powerful capabilities, but there are several valid reasons teams look for alternatives:

• Pricing structure: The $400 jump from Explorer ($100/mo, ChatGPT only) to Growth ($500/mo, all engines) is steep for small teams or those just getting started with AI visibility tracking.
• Feature complexity: Not every team needs AXP functionality for creating AI-friendly site versions. Some teams want straightforward monitoring without the added complexity.
• Engine coverage on entry plans: The Explorer plan’s limitation to ChatGPT only makes it difficult to get a comprehensive view of AI visibility without jumping to the Growth tier.
• Enterprise requirements: Advanced features like multi-domain agent tracking and full site audits require enterprise pricing, which may be overkill for smaller operations.
• Unproven differentiators: The AXP features (creating parallel AI-optimized content) represent a potentially risky strategy that some teams may want to avoid, similar to past SEO tactics that fell out of favor.

With those considerations in mind, here are the best alternatives based on different needs and priorities.

#1 – Best Budget-Friendly Alternative: Peec AI

Peec AI is best for: Small in-house teams wanting simple, affordable tracking across major LLMs.

Peec AI is built for marketing teams who want clean, straightforward AI visibility tracking without getting buried in features. It tracks three engines in the base plan (ChatGPT, Perplexity, AI Overviews) and offers a simple add-on model for expanded coverage.

Peec AI Visibility Tracking

• Base: ChatGPT, Perplexity, Google AI Overviews
• Add-ons: Gemini, AI Mode, Claude, and more

Peec AI Features

• Daily prompt monitoring across models
• Visibility, position, and sentiment scores
• Tactical recommendations for improving visibility
• Competitive benchmarking
• Prompt research and discovery (including prompt volume estimates)
• Citation analysis
• Unlimited countries and seats (major advantage over Scrunch)
• Agency pitch workspaces (for client prospecting)

Peec AI Pricing

• Starter: €89/mo (~$105 USD) – 25 prompts, 2,250 AI answers analyzed monthly
• Pro: €199/mo (~$235 USD) – 100 prompts, 9,000 answers monthly, Slack support
• Enterprise: Custom – 300+ prompts, 27K+ answers, SSO, dedicated account rep
• Add-ons priced separately for additional engines

Why Choose Peec AI Over Scrunch

At €89/mo (~$105 USD), Peec AI’s Starter plan costs slightly more than Scrunch Explorer but includes 3 engines instead of just ChatGPT. 

The Pro plan at €199/mo (~$235 USD) delivers multi-engine tracking for less than half the cost of Scrunch Growth.

Plus, there are unlimited seats. Every Peec AI tier includes unlimited users (something Scrunch charges for), removing collaboration friction and making it a better fit for teams who want open access.

Peec AI vs Scrunch Tradeoffs

Peec is more dashboard than platform.

You get visibility and reporting, but less in the way of automated fixes or content recommendations. The “Insights” or “Actions” provide broad recommendations for content creation and optimization, but Peec doesn’t offer page-level analysis for improving existing content visibility.

Engine coverage requires add-ons, so costs can creep up if you want comprehensive tracking beyond the base 3 platforms.

#2 – Best For Occasional Monitoring: Gumshoe AI

Gumshoe AI is best for: Periodic audits, agency prospecting, or teams testing AI visibility before committing to monthly subscriptions

Gumshoe takes a radically different approach with usage-based pricing with no monthly subscription. You pay only when you run reports ($0.10 per conversation = 1 prompt × 1 model), making it ideal for brands that want periodic checks rather than always-on monitoring.

Gumshoe AI Visibility Tracking

• Claude, DeepSeek, AI Overviews, ChatGPT, Perplexity, Google Gemini, Grok

Gumshoe AI Features

• Unlimited brands, prompts, and personas (pay as you go)
• Brand perception (sentiment) analysis across AI models
• Top cited sources feeding AI responses about your brand
• Tactical recommendations for improving visibility
• Page audits
• Scheduled reports (pay-as-you-go and Enterprise)
• Tracked trends over time
• AI-assisted content generation

Gumshoe AI Pricing

• Free: First 3 report runs
• Pay-as-you-go: $0.10 per conversation analyzed
• Enterprise: Custom pricing with volume discounts, dedicated success manager, custom integrations/APIs

Why Choose Gumshoe AI Over Scrunch

Zero recurring costs. Perfect for agencies running one-off analyses for prospective clients, or teams that only need quarterly visibility audits.

Gumshoe is also very beginner-friendly. The free tier (three reports) lets you understand AI visibility tools before committing any budget, which is great for teams still learning the space.

Gumshoe also has very extensive LLM and AI platform coverage, including DeepSeek and Grok, which Scrunch doesn’t offer even on Growth plans.

Gumshoe AI vs Scrunch Tradeoffs

Cost predictability is harder with usage-based pricing.

If you’re tracking 50 prompts across seven models, that’s $35 per report; $140/month if you run weekly reports. At that usage level, you’d save money with a subscription tool like Scrunch (or Peec AI).

Gumshoe is more report-driven than real-time, so you won’t catch visibility shifts as they happen. (Or, if you do, you’ll end up paying way more to run daily reports versus other platforms.) 

The interface also feels less polished than Scrunch, which is fine for internal use, but may not impress enterprise stakeholders.

#3 – Best No-Frills Budget Option: Otterly.AI

Otterly.AI is best for: SMBs wanting straightforward monitoring without execution complexity or premium pricing

Otterly.AI positions as the no-nonsense AI visibility tracker. It’s built for teams that want prompt monitoring, brand mentions, and citation tracking without overcomplicating the workflow. And it comes at a price point that works for smaller budgets.

Otterly.AI Visibility Tracking

• Standard: ChatGPT, Google AI Overviews, Perplexity, MS Copilot
• Add-ons: Google AI Mode, Gemini

Otterly.AI Features

• Daily prompt tracking
• Brand Visibility Index
• Domain ranking and link citation analysis
• GEO (Generative Engine Optimization) URL audits
• Competitive tracking
• Multi-country support (50+)
• Unlimited brand reports, team members, and workspaces (Standard+)

Otterly.AI Pricing

• Lite: $29/mo – 15 prompts, 1 workspace, 1,000 GEO audits/month
• Standard: $189/mo – 100 prompts, unlimited workspaces, 5,000 GEO audits/month, Google Looker Studio connector
• Premium: $489/mo – 400 prompts, 10,000 GEO audits/month
• Add-ons: AI Mode ($59/mo on Standard), Gemini ($59/mo on Standard); $99/mo for +100 prompts

Why Choose Otterly.AI Over Scrunch

It’s hard to beat the affordable entry point offered by Otterly.AI. At $29/mo, Otterly’s Lite plan costs 71% less than Scrunch Explorer and includes 4 engines instead of 1.

The Standard plan at $189/mo delivers 100 prompts across 4 platforms for 62% less than Scrunch Growth ($500/mo for 700 prompts).

Plus, like Peec AI, team members and workspaces are unlimited on Otterly.AI’s Standard plan and higher, vs. Scrunch’s per-user pricing.

Otterly.AI vs Scrunch Tradeoffs

Otterly doesn’t try to “solve” your visibility problems. It shows you where you stand. 

No content recommendations, execution workflows, or automated optimization like Scrunch’s AXP features.

The add-on model for engines (AI Mode, Gemini) keeps base pricing low but can add up. Still, even with add-ons, Otterly remains more affordable than Scrunch for equivalent coverage.

#4 – Best For Integrated Content Creation: Profound

Profound is best for: Teams wanting monitoring and AI-optimized content generation in one platform

Profound markets itself as an Answer Engine Optimization platform that covers monitoring, content creation, and agentic workflows. They position as a more complete solution than pure trackers like Scrunch.

Profound Visibility Tracking

• Starter: ChatGPT only
• Growth: Perplexity, Google AI Overviews, ChatGPT (3 engines)
• Enterprise: Up to 10 Answer Engines (includes Gemini, Copilot, Meta AI, Grok, DeepSeek, Claude, Google AI Mode)

Profound Features

• Answer Engine Insights (brand and competitor visibility analysis)
• Agent Analytics (AI-sourced traffic tracking across domains)
• Prompt volumes
• Content generation and optimization agents (key differentiator)
• Opportunities feed (auto-surfaced visibility gaps)
• AI Shopping tracking (Enterprise)

Profound Pricing

• Starter: $99/mo – 50 prompts (ChatGPT only), 1,500 responses/month, email support
• Growth: $399/mo – 100 prompts, 9,000 responses/month, 3 engines, 6 optimized articles/month
• Enterprise: Custom – 10 engines, tailored tracking, SSO, API, dedicated Slack support

Why Choose Profound Over Scrunch:

Content generation is bundled in with visibility tracking. Growth plan includes six AI-optimized articles per month, which is something Scrunch doesn’t currently offer.

If you’re paying for content creation elsewhere, Profound can consolidate costs.

Although on the more expensive side, Profound does have competitive pricing when compared to Scrunch. At $399/mo, Profound’s Growth plan costs $100 less than Scrunch Growth while adding content creation capabilities.

The Enterprise tier supports up to 10 engines (including DeepSeek and Grok), exceeding Scrunch’s eight-engine coverage.

Profound vs Scrunch Tradeoffs

The Profound Starter plan ($99/mo) is extremely limited. It tracksChatGPT only, and only up to 50 prompts, making it more of a trial than a working solution.

Real value starts at Growth ($399/mo), which is still a significant investment.

Profound’s breadth (monitoring + content + “agents”) suggests complexity. You’ll need time and internal alignment to use it fully. This isn’t a plug-and-play tracker like Scrunch Explorer, Gumshoe AI, or some of the other (simpler) solutions. 

#5 – Best Comprehensive Platform: AirOps

AirOps is best for: Mid-size to enterprise companies ready to invest in both tracking and scaled content production

In my opinion, AirOps has the most complete platform on the market right now.

For some, that’s overkill. But, for others, it offers all of the features and functionality you could want to compete for AI visibility in 2026.

AirOps blends AI visibility tracking (“Insights”) with content execution workflows (“Actions”), positioning as an end-to-end platform for teams that want to monitor and act on AI search opportunities at scale.

AirOps Visibility Tracking

• Solo: ChatGPT only
• Pro & Enterprise: ChatGPT, Google AI Mode, Google AI Overviews, Perplexity, Gemini

AirOps Features

• Insights: Prompt/page tracking, daily monitoring, opportunity reports (onsite + offsite), agent analytics
• Actions: Content creation/refresh, bulk optimization workflows, task-based execution (20K-75K+ tasks/month)
• Page360: Integrated, page-level analytics for tracking both SEO and AI visibility
• Brand kits, knowledge bases, CMS integrations (Webflow, WordPress, Contentful, etc.)
• SEO/AEO research integrations (Moz, Semrush, Ahrefs, DataForSEO)
• Team collaboration (unlimited seats on Pro+)

AirOps Pricing

• Solo: $200/mo – 1,000-20,000 tasks/mo, 100 tracked prompts/pages, ChatGPT only, one user, monthly reports
• Pro: ~$2,000/mo – 75,000 tasks/mo, 250 prompts/pages, multi-engine, weekly reports, unlimited seats
• Enterprise: Custom – Unlimited tasks/seats, custom limits, multiple regions/personas/languages, dedicated support

Why Choose AirOps Over Scrunch

AirOps combines monitoring with scaled content workflows, CMS integrations, and SEO/AEO research tools. This goes beyond Scrunch’s current monitoring + AXP focus.

The Page360 analytics is one of the more unique features of an AI visibility tracking platform on the market. Integrated page-level tracking for both SEO and AI visibility gives a unified view Scrunch and other tools don’t provide.

The task-based model and unlimited seats (Pro and Enterprise) support teams scaling from startup to enterprise, which comes with costs but allows a lot of flexibility.

AirOps vs Scrunch Tradeoffs

AirOps goes out of its way to hide costs, requiring sales conversations to understand your actual investment. But once you’ve started a trial, the pricing is clearly spelled out. Just a bit of a strange approach that feels unnecessary.

The complexity of AirOp’s task-based billing model (Actions) requires understanding how tasks map to your workflows for things like content creation, optimization, and research. They all consume tasks differently, which means you’ll eat through your credits at different rates depending on your specific use cases and workflows.

Additionally, AirOps does have some limitations around AI model tracking. Even Enterprise doesn’t support long-tail LLMs like DeepSeek or Grok (unlike Profound or Gumshoe).

And it’s a higher cost of entry. At $200/mo for Solo (ChatGPT only), AirOps costs twice as much as Scrunch Explorer while offering similar engine coverage. Obviously, you get more added functionality with AirOps via their Actions, tasks, and workflows.

#6 – Best For Enterprise Brand Management: Emberos

Emberos is best for: Large enterprises managing brand reputation at scale, fighting misinformation, needing predictive analytics

Emberos positions itself as the “operating system for AI brand visibility,” going beyond monitoring to offer what founder Justin Inman calls “closed-loop AI brand orchestration.” 

Founded by a former Google executive with $1.2M in pre-seed funding, Emberos is the most ambitious platform on this list.

Emberos Visibility Tracking

• ChatGPT, Google AI Overviews, Claude, Perplexity, Grok
• Monitors 50+ AI models via Scout agent
• Plans to expand into voice assistants (Alexa, etc.)

Emberos Features

• Scout: Detects brand mentions, visibility shifts, competitor overlap across AI platforms
• Pilot: Simulates “Fix Packs” that predict ROI of visibility improvements with 70%+ accuracy
• Flow: Automates workflows via HubSpot, Slack, Jira integrations; applies changes and verifies lift
• Merchant: Optimizes individual products/SKUs in AI shopping environments
• Echo: Governance layer ensuring compliance, brand safety, and audit integrity
• Proprietary Brand Knowledge Graph mapping 1,000+ brand insights
• Share-of-Prompt (SoP) metric tracking brand appearance frequency across Core, Competitive, and Category tiers

Emberos Pricing:

• Essentials: Custom – Monitor brand mentions, Scout agent, Truth Packs for misinformation defense, basic dashboards
• Growth: Custom – All Essentials + competitive/category monitoring, simulations with 75%+ accuracy, workflow automation
• Enterprise: Custom – Full multi-agent system, crisis automation, custom dashboards, GDPR/CCPA compliance
• Agency: Custom – White-label, partner-managed support

Why Choose Emberos Over Scrunch

The autonomous capabilities of emberos are simply unmatched. The platform offers predictive analytics, automated remediation, and ROI forecasting that exceed every other platform, including Scrunch.

The Echo agent provides enterprise-grade governance, brand safety, legal compliance, and audit trails Scrunch doesn’t address. Again, none of the other platforms offer this either.

If you need to connect AI visibility to business outcomes for C-suite stakeholders, emberos’ case studies (e.g., predicting box office sales via Share-of-Prompt) position it as a strategic platform, not just a monitoring tool.

Emberos is a clear choice for enterprise marketers who are thinking about serious AI visibility investment and need the data, tech, and tools to back it up.

Emberos vs Scrunch Tradeoffs

Zero pricing transparency. Everything is custom and sales-led. Impossible to budget without lengthy sales conversations.

That goes hand in hand with Emberos’s positioning, which is pretty clearly enterprise-only. The breadth and sophistication clearly target large brands with significant budgets. Most mid-market and SMB teams would find it overkill.

With five agents, predictive modeling, and workflow orchestration… we’re talking about a pretty complex platform. This requires buy-in across teams (marketing, PR, legal) and significant integration time.

Choosing the Right Scrunch Alternative: The Bottom Line

The best Scrunch alternative depends on your specific needs, budget, and goals.

But, for my money, here’s my simple breakdown:

• If you want affordable multi-engine monitoring: Peec AI delivers 3 engines for ~$105/mo (vs. Scrunch’s $500/mo for all engines) with unlimited seats and straightforward pricing.
• If you only need periodic AI visibility checks: Gumshoe offers usage-based pricing at $0.10/conversation with no recurring subscription.
• If you’re on a tight budget: Otterly.AI starts at $29/mo for 4 engines and scales to $189/mo for 100 prompts, which is a fraction of Scrunch’s cost.
• If you want monitoring + content creation: Profound includes 6 optimized articles/month in its $399 Growth plan, consolidating tools and costs.
• If you need a comprehensive platform: AirOps combines tracking with scaled content workflows, CMS integrations, and SEO/AEO research, which is ideal for teams ready to operationalize AI visibility.
• If you’re managing enterprise brand reputation: Emberos offers autonomous detection, predictive analytics, and governance features that exceed Scrunch’s capabilities.

No matter which alternative you choose, the key is acting now. AI visibility and AEO are moving fast, and the longer you wait, the harder it becomes to catch up.

Start with the tool that feels like the right fit and give yourself enough time to test, tweak, and experiment. You’ll find the perfect platform for your needs!