Last Updated on May 20, 2025 by Ewen Finser
Start shopping around for software to help you grow your business on Amazon, and it won’t be long before the names Levanta and Helium 10 enter the conversation.
These are two of the most widely used Amazon eCommerce tools around right now, but if you’re trying to decide on which one to buy, you’re likely to find that it’s really a case of comparing apples and oranges.
Although both platforms do their jobs really well, each one serves a greatly different purpose, with one focused on influencer marketing and the other on product research and competitor analysis.
I want to take a look at the key differences between Levanta and Helium 10, what each platform does best, and how to decide which tool to use and when to use it. Let’s dive in!
Helium 10 vs. Levanta: Key Differences
- Helium 10 is designed to help sellers boost visibility and internal traffic from within the Amazon ecosystem, whereas Levanta is about connecting Amazon Sellers with influencers and affiliate partners to generate external traffic.
- Levanta best serves established sellers looking to take their sales to the next level, while Helium 10 is a good fit for beginners looking to establish a solid and successful presence on Amazon.
- Helium 10’s key features focus on product research and listing optimization, whereas Levanta’s features help you find, connect, and work with content creators.
The Bottom Line:
Comparing Levanta and Helium 10 isn’t about comparing like-for-like. These tools don’t compete against one another, they complement each other.
The easiest way to look at it is this:
Helium 10 is a solid tool for generating organic growth within Amazon itself. Levanta, on the other hand, is an excellent choice for bringing in new customers from outside Amazon by teaming up with carefully selected affiliate partners.
If you’re still building your foundation on Amazon, go with Helium 10. If you’re ready to really grow your brand and maximize revenues, Levanta is an excellent place to start.
Levanta vs. Helium 10: Head-to-Head Comparison
Helium 10 | Levanta | |
Purpose | Listing optimization, keyword/PPC strategy | Influencer and affiliate marketing for external traffic |
Best For | New and scaling sellers, sellers who are only interested in Amazon | Slight – There are a lot of tools to get used to |
Pricing | Free plan + Paid from $99/mo | $150 – $750/mo + variable fee |
Learning Curve | Slight – There’s a lot of tools to get used to | Simple if you’re already used to creator marketing |
Biggest Value | Deep data insights for Amazon growth | Hands-off creator partnerships that drive external sales |
When to Use Helium 10
The best time to use Helium 10 is if you’re just starting out with your Amazon store and want to hit the ground running with fully optimized products that tick all the right boxes in terms of getting your products shown in Amazon’s search results and getting people to click on them.
Alternatively, if you’ve been running a store for sometime but sales are nowhere near the level you expected, turning to Helium 10’s vast features can be a great place to start figuring out what’s going wrong and putting it right.
The platform offers an enormous wealth of tools for product research, keyword discovery, competitor tracking, and listing optimization, and although one glance at the entire menu of tools can be a little overwhelming at first, each one is beginner-friendly enough that you can use it to make informed decisions fast.
For example, if you’re stumped as to what products to sell, the Black Box tool provides a simple interface through which you can enter some basic criteria and find scores of suitable products.
This is useful for validating product ideas before you invest in inventory, helping you find items that people are actually searching for and are likely to sell well.
Already got your products on Amazon but find that your listings just aren’t converting?
This is where Helium 10’s Listing Analyzer comes into its own.
Connect this to your Amazon account, select a product, and the platform returns an enormous amount of useful data, including a Listing Quality Score Analysis that helpfully breaks down what you’re doing well and what you could be doing better.
The same criteria used to determine that score is also used to influence the platform’s AI product listing builder, which is a great feature for creating lots of optimized products at scale.
The Bottom Line on Helium 10
Helium 10 is all about optimization. If your products are getting either not enough views, not enough sales, or both via Amazon’s internal search features, this is the one to go for.
When To Use Levanta
There comes a point when all the optimizations in the world can only do so much. After all, while Amazon is undoubtedly massive, it’s still only one channel in a much bigger digital world.
If you’ve already done everything you can to optimize your listings, then you’ve likely already captured the attention of people who are actively searching for products like yours.
But what about everyone else?
There’s a much larger audience out there who either:
- Start their product research on Google, YouTube, or social media, not Amazon
- Aren’t actively shopping, but could be influenced to buy by a trusted creator or affiliate
That’s where Levanta comes into its own, connecting you with relevant partners who can drive external traffic to your listings and introduce your products to a whole new audience.
Using the Discover Creators feature, you can search and browse through an extensive Creator Catalog, which is essentially a huge network of content creators, influencers, and publishers in almost every imaginable niche.
The creators here run from social media micro influencers with a few thousand loyal followers to renowned publishing brands like Vox Media.
Diving deeper into the Creator Catalog, Levanta reveals one of its biggest strengths:
A valuable set of filters that allow you to narrow down potential collaborators by niche/subject, promotional method, and even minimum and maximum number of followers on key social media apps.
Click on any of the results, and you can take a look at more specific metrics related to that creator’s audience, and even reach out directly to them with your pitch.
One thing I really like about this one is that Levanta allows you to create templates that you can reuse to save time if you’re reaching out to a lot of potential partners at once.
Strengthening its position as the ultimate all-on-one tool for managing creator/Amazon seller relationships, Levanta also offers a full payment solution to pay your creators and keep track of invoices.
The Bottom Line on Levanta
Levanta offers a full suite of tools that takes the hard work out of growing your affiliate network and partnering with key influencers in your niche.
From finding creators to bringing them on board and managing your long-term relationships with them, Levanta streamlines the entire process so that scaling your brand doesn’t become a fulltime job in itself.
Helium 10 vs. Levanta: Which Tool Does Your Business Actually Need? My Final Verdict
What it all comes down to is this:
Use Helium 10 to optimize your products within Amazon.
Use Levanta to really expand your brand, partner with influencers, reach new audiences, and drive customers to your store from out in the wider digital world.
Of course, there’s nothing to say that you couldn’t use both tools in tandem.
Start by building a solid foundation of optimized product listings by using Helium 10’s product research and competitor analysis tools.
Then you’re ready to take things to the next level, upgrade to Levanta to find content creators whose audience you want to reach, invite those creators to work with you, and manage your entire working relationship with them.
For more tips, tools, and techniques to grow your Amazon seller business, check out: How to Increase Amazon Sales.