John Hughes

After setting up a successful online retail business, the next big task for any e-commerce entrepreneur is to fulfill orders quickly and efficiently. That means choosing a suitable shipping provider …

Statista estimates global e-commerce sales to reach $7.4 trillion in 2025, a 50% growth from 2021. This anticipated increase in retail shopping means businesses have to find ways to improve …

The e-commerce industry is projected to hit a market volume of $4.15 trillion by 2025. Growing at a CAGR of 11.35%, it only means that online retail sales are on …

A study by the United States Census Bureau estimated total e-commerce sales for 2021 at $870.8 billion. True to this statistic, the number of online retailers is only increasing. There’s …

Keywords are at the heart of most digital marketing campaigns. They are important to the point that they can make or break your campaign. Most people who look for products …

Web analytics tools are the backbone of any digital marketing strategy. These tools allow marketers to track website traffic, engagement metrics, and conversions while providing valuable insights into how these …

Having a business website with no connection to an email service is like having a store with no address – it doesn’t do your business any good. It’s crucial to …

Simplifying financial operations is a critical element of success for any business. Businesses need efficient and automated solutions to make the job easier, from setting up accounts payable and receivable …

The complexities involved when forming an LLC or corporation require a great deal of analysis and paperwork beforehand. Most entrepreneurs give up along the process because it’s too complicated and …

The success of any project depends on an organization’s ability to manage the development, testing, and delivery processes effectively. Projects that fail to meet their objectives, run over budget, or …

Customer interactions have become more important than ever, in today’s dynamic business world. Businesses that rely on data derived from these systems can enjoy massive benefits and gain a competitive …

Regardless of specialization or size, businesses need some form of customer relationship management (CRM) system. Managing leads, organizing client information, tracking sales, and automating workflows are crucial for success.  However, …

Mortgage lead conversion is always a numbers game. Data from Freddie Mac reveals that, as of March 17th, 2022, the 30-year fixed-rate U.S mortgage hit a three-year high by eight …

Social media marketing is perhaps the most effective marketing strategy available to modern businesses today. However, the consuming nature of social media can quickly become a full-time job itself. It …

The success of any modern business largely depends on its ability to harness the power of social media. Today, most companies have realized the importance of social media and are …

A 2018 study by SCORE reveals that 77% of U.S.-based small businesses rely on social media when performing crucial business activities. This finding is hardly surprising, as social media provides …