David Borgogni 
I like the marketing side of running my business. That is my focus. Email marketing is a huge part of that. Running a good campaign is a huge part of what makes my product launches successful, especially now when the social media landscape is shifting and changing all the time. But the downside is that … Read more
There are a lot of complicated processes that come with running a business, and I have been looking for a platform that can accommodate a lot of tasks under one roof. Payroll, shift management, and HR are tasks that take up a huge amount of my time while I’m running my small business, so Deputy … Read more
As a small business owner, I found that one of the most difficult parts was going from being self-employed, to being an employer. When it was just me it was easier, but managing employees comes with a ton of extras: state compliance, PTO, onboarding, payroll, scheduling, etc. It is difficult to overstate how many tasks … Read more
If you want to get into deep linking (which is the ability to navigate users to a specific page on an app or website), URLgenius is a popular choice. But you might be looking for an alternative: whether that’s because of the restrictions on the free plan, or you’re an affiliate marketer wanting a platform … Read more
Running a small business means you have to do a lot of juggling between tasks. While I don’t want to add another one to your list, it’s really important that you look into deep links and how they can help improve conversion rates. URLgenius and Geniuslink are two tools that create deep links. These links … Read more
Start shopping around for software to help you grow your business on Amazon, and it won’t be long before the names Levanta and Helium 10 enter the conversation. These are two of the most widely used Amazon eCommerce tools around right now, but if you’re trying to decide on which one to buy, you’re likely … Read more
Sure, there’s a ton of options out there. Some even have rave reviews and tons of verified users, but while they might be perfect for countless other businesses, the specific goals, budget, and hiring process of your company can make even the most popular platforms a poor fit. I’ve worked with everyone from lean startups … Read more
There could be any number of reasons why you’re now on the hunt for a suitable Plastiq alternative. Maybe you’re an existing user who benefits from the way Plastiq allows you to use a credit card for paying vendors who don’t typically accept them, but finds the interface too confusing or the fees a little … Read more
Never underestimate what a difference the right suite of productivity apps can make to your life as a digital entrepreneur. The more your business grows, the faster those endless tasks and to-do lists pile up, leaving you overworked, overwhelmed, and with little time to focus on the all-important big-picture stuff. That’s where tools like Notion, … Read more
Moz and SpyFu are two of the most widely-regarded all-in-one SEO platforms around, but you only need one of them to help you manage and grow your organic traffic. So which one should it be? I want to help you answer that question once and for all by comparing each tool head-to-head in terms of … Read more
Not generating the kind of revenue from your Amazon store that you’d hoped for? Forming strong affiliate partnerships with online creators may be the answer. We’ve spent a ton of time testing all of the useful tools and practical strategies designed to help you unlock a whole new marketing channel and start driving qualified buyers … Read more
Moz and Ahrefs are two of the most popular all-in-one SEO platforms on the market, but which one is better? To find out, I pitted Moz vs. Ahrefs against one another in a head-to-head battle, looking at how each one fared in terms of essential criteria such as data and data analysis, features, cost, and … Read more
Moz may be one of the most popular all-in-one SEO platforms on the market, but does that make it a good fit for your business? I’ve been asking myself that same question lately. After all, rumors of SEO’s demise have long been exaggerated. With platforms like Google accounting for 64% of all web traffic referrals … Read more
Whether it’s the price, the interface, or a missing feature you can’t do without, there are all kinds of reasons why you’re on the hunt for the best Tango AI alternative. Whatever that reason is, I’ve got your back. Like you, I was looking to make the switch from Tango to something that better suited … Read more
Guidde and Scribe are two excellent tools that save you a ton of time when creating how-to guides, Standard Operating Procedures (SOPs), and other kinds of documentation. Still, you only need one of them, so which one will it be? If you’re struggling to make your mind up, don’t worry, I’ve been there. I really … Read more
If you’re responsible for creating any kind of documentation or tutorials for your business, you’ll know exactly what a time-consuming process it can be. Which is why I want to talk to you about Guidde. It’s an AI tool that records your actions on the screen and automatically converts them into high-quality video and text/image-based … Read more