David Borgogni 
Selling on Amazon is part art, part science. And word-of-mouth is a core element of whatever sales approach you take. Which means working with influencers or affiliates. The good thing is these folks have built an audience that trusts them to recommend good products. So, if you’re social media shy like me, having this option … Read more
The rise and rise of the creator economy has meant that partnering with an affiliate or an influencer has become a great tactic for increasing sales or drumming up interest in your business. But managing those relationships…whew. There’s drafting out contractuals, shipping products, following up, tracking progress, and so on and so on. As an … Read more
Online schedule makers are an absolute lifesaver. I run a business with multiple locations, and as we grow, our shift patterns are getting increasingly complicated. My employees are human, of course. And they have human needs. Which means dealing with shift swaps, sick days, and PTO requests. Without an online schedule maker, I’d be drowning … Read more
Running a small business is hard work, of course, but what is extra rewarding for me is building a solid, close team of employees. There are a lot of tasks that you may not be prepared for when you first start out. Managing payroll, HR, onboarding, sick leave, PTO requests, that kind of thing. These … Read more
Email warmup is easily overlooked. It’s something that I didn’t even think about when I was launching my own business because it just wasn’t on my radar. But if you’re about to launch a campaign, you can find yourself with poor results, with emails landing in spam folders and not being opened (speaking from experience). … Read more
I like the marketing side of running my business. That is my focus. Email marketing is a huge part of that. Running a good campaign is a huge part of what makes my product launches successful, especially now when the social media landscape is shifting and changing all the time. But the downside is that … Read more
There are a lot of complicated processes that come with running a business, and I have been looking for a platform that can accommodate a lot of tasks under one roof. Payroll, shift management, and HR are tasks that take up a huge amount of my time while I’m running my small business, so Deputy … Read more
As a small business owner, I found that one of the most difficult parts was going from being self-employed, to being an employer. When it was just me it was easier, but managing employees comes with a ton of extras: state compliance, PTO, onboarding, payroll, scheduling, etc. It is difficult to overstate how many tasks … Read more
If you want to get into deep linking (which is the ability to navigate users to a specific page on an app or website), URLgenius is a popular choice. But you might be looking for an alternative: whether that’s because of the restrictions on the free plan, or you’re an affiliate marketer wanting a platform … Read more
Running a small business means you have to do a lot of juggling between tasks. While I don’t want to add another one to your list, it’s really important that you look into deep links and how they can help improve conversion rates. URLgenius and Geniuslink are two tools that create deep links. These links … Read more
Start shopping around for software to help you grow your business on Amazon, and it won’t be long before the names Levanta and Helium 10 enter the conversation. These are two of the most widely used Amazon eCommerce tools around right now, but if you’re trying to decide on which one to buy, you’re likely … Read more
Sure, there’s a ton of options out there. Some even have rave reviews and tons of verified users, but while they might be perfect for countless other businesses, the specific goals, budget, and hiring process of your company can make even the most popular platforms a poor fit. I’ve worked with everyone from lean startups … Read more
There could be any number of reasons why you’re now on the hunt for a suitable Plastiq alternative. Maybe you’re an existing user who benefits from the way Plastiq allows you to use a credit card for paying vendors who don’t typically accept them, but finds the interface too confusing or the fees a little … Read more
Never underestimate what a difference the right suite of productivity apps can make to your life as a digital entrepreneur. The more your business grows, the faster those endless tasks and to-do lists pile up, leaving you overworked, overwhelmed, and with little time to focus on the all-important big-picture stuff. That’s where tools like Notion, … Read more
Moz and SpyFu are two of the most widely-regarded all-in-one SEO platforms around, but you only need one of them to help you manage and grow your organic traffic. So which one should it be? I want to help you answer that question once and for all by comparing each tool head-to-head in terms of … Read more
Not generating the kind of revenue from your Amazon store that you’d hoped for? Forming strong affiliate partnerships with online creators may be the answer. We’ve spent a ton of time testing all of the useful tools and practical strategies designed to help you unlock a whole new marketing channel and start driving qualified buyers … Read more