Alison Huff 
For years, SEO teams have optimized for first-page rankings and featured snippets, but these days, what matters most is being visible in AI-driven search. Customers are asking AI systems what to buy, which providers to trust, and which brands or products outperform competitors. Brands need more than share-of-voice snapshots or positioning data, however, when stakeholders … Read more
The ability to track AI visibility became important the moment answer engines turned into primary discovery channels, and “basic” monitoring tools like Peec AI are a perfect starting point for marketing teams. While it’s vital to know when and where your brand is appearing in AI-generated responses, the why and the what-to-do-next are much bigger … Read more
In the age of AI-driven search, brand visibility isn’t just about rankings in search engines anymore; it’s about representation in answer engines. Common AI tools like ChatGPT, Claude, and even AI Overviews in Google are replacing “traditional” search for many internet users and that trend only seems to be growing. In fact, one 2026 study … Read more
Brand visibility is no longer about “simply” ranking on the first page of Google (like that was ever really simple), it’s about relevance in AI-generated answers and results. LLM (large language model) tools like ChatGPT and Google AI Overviews (AIO) have become the first stop for consumer research, recommendations, and buying decisions, so AI-first discovery … Read more
Reddit has become one of the most influential platforms for digital marketing in recent years. While there are roughly 116 million daily users (and some estimates project monthly active users to exceed 1.3 billion in 2026), Reddit remains what it has always been since the beginning: a network of user-created communities that value relevance and … Read more
PartnerStack is a B2B partner ecosystem platform that helps businesses manage affiliates, referral partners, and resellers from a single dashboard — automating much of the administrative work involved in running partnership programs. But it’s far from the only option available, and it may not fit your specific use case. Different solutions cater to different needs, … Read more
CAKE is a powerful and well-known platform, but it isn’t the be-all and end-all solution for every digital merchant, especially as affiliate programs are becoming more diverse and tech stacks are piling up all over the place. Businesses need flexibility, automated workflows, and integrations that GetCAKE may or may not provide, but there are more … Read more