Alison Huff 
Brand visibility is no longer about “simply” ranking on the first page of Google (like that was ever really simple), it’s about relevance in AI-generated answers and results. LLM (large language model) tools like ChatGPT and Google AI Overviews (AIO) have become the first stop for consumer research, recommendations, and buying decisions, so AI-first discovery … Read more
Reddit has become one of the most influential platforms for digital marketing in recent years. While there are roughly 116 million daily users (and some estimates project monthly active users to exceed 1.3 billion in 2026), Reddit remains what it has always been since the beginning: a network of user-created communities that value relevance and … Read more
PartnerStack is a B2B partner ecosystem platform that helps businesses manage affiliates, referral partners, and resellers from a single dashboard — automating much of the administrative work involved in running partnership programs. But it’s far from the only option available, and it may not fit your specific use case. Different solutions cater to different needs, … Read more
CAKE is a powerful and well-known platform, but it isn’t the be-all and end-all solution for every digital merchant, especially as affiliate programs are becoming more diverse and tech stacks are piling up all over the place. Businesses need flexibility, automated workflows, and integrations that GetCAKE may or may not provide, but there are more … Read more