Kajabi vs Teachable

Kajabi vs Teachable: Which One is Right?

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By David Borgogni

Last Updated on June 1, 2023 by Ewen Finser

In this review, we are going to be comparing Kajabi vs Teachable head to head to see exactly what features they each offer, as well as their pros and cons, and of course the pricing, to help you decide which platform is the best business option for you.

Online learning and the e-learning market is becoming more popular than ever, and with the rise of College and University fees, more and more people are turning to online courses to learn the skills they need at their own pace and at a far more affordable price.

Today we are going to be looking at Kajabi vs Teachable, to see which one of these LMS (Learning Management Software) platforms is better. There are lots of different content types of online course platforms, so it’s important that you choose one that is right for your business needs and the subject you want to teach.

Running a course can be a great way to add another stream of income to your online business, and since it’s all online it can be extremely profitable once everything is set up.

All you need to get started is some knowledge and passion for the subject you want to teach. There is no need to worry if you aren’t an expert in your subject yet, you can start with beginner-level courses with the knowledge you do have, and build more advanced courses as you learn and grow yourself.

There are courses on all kinds of subjects, from building your own website, to gardening, as well as things like sleep training for babies, and even more complex subjects like astronomy.

As well as benefiting your business needs by adding another stream of passive income, online courses and online course apps have many benefits to the students as well, enabling them to study in their own time, around work or childcare needs, and at their own speed.

So whatever it is you want to teach, you can be sure that there is someone out there who can benefit from what you know with an online course.

Bottom Line Up Front: Kajabi is a decent all-in-one marketing platform, but for course creators it’s hard to beat the better pricing (including free), unlimited courses, and specific course features offered by Teachable here

Let’s dive in to these two one-stop shop digital online course creation suites.

Main Differences Between Teachable vs Kajabi

The Main Differences Between Teachable vs Kajabi are:

  • Teachable offers a completely free plan, whereas Kajabi only offers paid plans
  • Teachable allows you to create and sell unlimited courses on all plans (even the free plan), whereas Kajabi has limits for how many courses/products you can have on each plan
  • Teachable is primarily a online course creation tool, whereas Kajabi is an all-in-one solution that gives you all you need for creating and selling courses
I Personally Prefer Teachable

Completely FREE to start, UNLIMITED courses to create, and dedicated specifically to delivering online courses. This is why Teachable is the better option for course creators here!

Check Current Teachable Promos
We earn a commission if you click this link and make a purchase at no additional cost to you.

Kajabi vs Teachable: Kajabi – In Depth

Kajabi is an all in one online business platform (course platform, included) that allows you to build a website, create an online course, launch marketing campaigns, create landing pages, and manage your contacts and lists all from one place.

The reason it’s so popular is that if you are using Kajabi, you won’t need any other software to run your business, as everything is included and it all works seamlessly together. Kajabi allows absolutely anyone to start a profitable business online with no tech or coding experience necessary.

Email marketing is included within the Kajabi platform, making it easy to get your message out to your audience without having to switch platforms or try and make two different pieces of software work together.

The email software is highly customizable (many customization options), and you can build a great looking email campaign in minutes using Kajabi’s responsive email templates. You can create automated email sequences to nurture your list once they have signed up with you, and you can also tag subscribers and make notes on their customer profiles to make sure they always receive the right information at the right time.

Marketing campaigns can be fully automated and optimized to allow your online business to grow on autopilot while you focus on other parts of the business. The campaigns you send can be personalized to give your subscribers the best experience, and triggers can be created so campaigns are sent at just the right time to ensure maximum conversion.

With Kajabi you won’t need a separate platform to build your website, you can build your entire site within Kajabi so all of your business can be run from one place. As well as websites, you can also use Kajabi to build your landing pages and create sales funnels for your business, so there’s no need to subscribe separately for software like Clickfunnels or Leadpages.

It’s easy to build your pages with Kajabi- simply choose one of the templates from their template library, and you can customize it with your own images, content, and branding. Once you are ready to publish your pages you can do so at the click of a button, and your pages will be online and integrated with the rest of your site.

Kajabi allows you to create and sell courses, subscriptions, and digital products. It offers great ease of use to get started with, and you can choose to upload your own content to one of the pre-made templates, or you can build your own from scratch if you prefer.

When it comes to collecting payments for your products and courses, Kajabi makes it simple by integrating seamlessly with PayPal and Stripe. You have the option to make one time payments from your customers point of view, as well as recurring payments if you are selling memberships (membership site) and subscriptions. You will also have the option to add ‘one-click’ upsells at the checkout page to efforts boost your profits.

Kajabi’s analytics features give you important insights into how your business is performing so that you can work to optimize your business needs and sales process. You can easily view reports, track the progress of your customers and view user forecasting reports to give you a complete overview of your online business performance.

Kajabi has also recently launched a mobile app, so your customers can view their products and courses through their mobile or tablet while they are one the go.

There is 24/7 customer support if you are ever having issues with the platform, as well as an active community of users who are always ready to answer any questions and help each other out. As well as the support, there is also ‘Kajabi University’ which is packed full of training videos (course player) to help you learn, grow your business, and get the most out of the software.

The Main Features of the Kajabi Online Course Platform

  • Email Marketing Platform
  • Marketing Automation Platform (Kajabi automations)
  • Pipelines
  • Websites
  • Design and sell courses
  • Sell Subscriptions 
  • Sell Digital Products
  • Communities
  • Lead Tracking and Tagging
  • Payments
  • Analytics and Reports
  • Mobile App
  • Webinars and Events
  • Template Library
  • Quizzes and Surveys
  • Affiliate Program (affiliate links and marketing)
  • 0% Transaction Fees

The Benefits of Using the Kajabi Course Platform

  • Kajabi has built-in email marketing, so you can easily create beautiful emails and automated campaigns without having to use different software.
  • You can build a landing page and sales funnels (sales page) for your products with Kajabi’s page builder.
  • You can make notes on your customers’ profiles and add tags to your leads and customers to allow you to send more targeted email campaigns.
  • You can create online courses, with quizzes and assessments to grade your students at the end of each course.
  • Create a membership site, with the option to drip-feed the content over time.
  • Build your websites, pages, and marketing funnels easily using the extensive template library available, and customize them to suit your branding perfectly.
  • Never pay transaction feed on your course or product sales.

The Downsides to Using Kajabi

The main downside to using Kajabi is the high price. Kajabi doesn’t have a free subscription plan, and its Basic plan has several marketing limitations, including featuring the Kajabi branding on your pages, courses, and products.

The Basic plan also doesn’t give you the ability to sell through affiliates, so if this is a must for you then you would need to get the growth plan straight away.

Kajabi vs Teachable: Teachable – In Depth

Teachable is one of the most popular course building online course platforms around, and is used and trusted by over 83,000 instructors and over 23 million students around the world!

The platform itself is simple to use, even if you’re a complete beginner, and it provides everything you need to easily create and sell courses that not only look great but are easy for your students to navigate too. You can get everything set up with just a few clicks, and you will have all the tools you need to market and sell your courses to the world.

You can get started with the Teachable course platform for free, and there’s no need to hand over your credit card details either, all you need to do is sign up with your email address, making this the perfect solution for anyone who wants to test the waters with building courses.

You can easily upload your content and make your school as engaging as possible by including videos, audio, presentations, images, and text. You can also include quizzes at the end of your modules to help your students learn and see how they are doing with their course.

Teachable can be used alongside your existing website, or if you prefer you can create all of your pages on Teachable, and have everything in one place. The page builder uses an user friendly drag and drop interface, so it’s effortless to build beautiful pages that seamlessly match your existing website’s branding.

All of the pages and courses you create on Teachable are fully responsive, so they will look great on any device. Whether your students are using a desktop, laptop, iPad or smartphone, they will have a great experience.

Although there’s no need for any coding knowledge to use Teachable, if you are more technical you can easily access the code to make your own advanced customizations.

There are several marketing feature design options available to ensure your students get the most out of their course, including quizzes, course completion certificates, and course compliance to make sure your students aren’t skipping any lectures. You can also collect feedback from your students so you can work to improve your courses by using Google forms (opt-in forms) and surveys.

To enable you to send your students targeted emails you can take advantage of the list segmentation feature, which allows you to tag and segment your lists by any many categories as you want, such as new course enrollment, completion, and more.

There are also lots of tools available to help you grow your online course business, such as coupons, affiliate programs (affiliate marketing), and completely customizable sales pages. You will also have access to advanced pricing options, so you can make one time payments, as well as subscriptions, and payment plans, and you can take payments easily through PayPal and Stripe.

Affiliate programs are a great option to help you grow your business, as it’s like having a sales and marketing team working for you, except you don’t have to pay them until they have made a sale. Teachable will calculate exactly what your affiliates are due, and pay them automatically for you, so that’s one less thing for you to worry about.

You can also easily integrate your school with your favorite marketing tools such as MailChimp and ActiveCampaign, and any other tools you would like to use via Zapier.

There is a comprehensive reporting dashboard available to help you gain valuable insights into your business. You can find out exactly where your students heard about you with first and last touch attribution, and see which campaigns have been the most effective. There are also reports available for your revenue, course completion rates, and student account type.

The Main Marketing Features of Teachable

  • Multimedia Lectures
  • Website Builder
  • Fully Responsive Pages
  • Advanced Customizations with Power Editor
  • Free Teachable domain or use your own domain
  • Quizzes
  • Course Completion Certificates
  • Course Compliance
  • Student Feedback
  • Integrations via Zapier (e.g. many third-party software options)
  • Student list Segmentation
  • Coupons and Promotions
  • Advanced Pricing Options
  • Affiliate Program (Affiliate Marketing functionality)
  • International payments via Stripe and PayPal
  • Reporting and Analytics
  • SSL Certificate

The Benefits of Using Teachable for Course Creation

  • Teachable has a completely free plan available, so you can try it out for size before deciding whether you want to upgrade to a paid plan.
  • Teachable is a very affordable option even on the paid plans, making it accessible to everyone.
  • The courses are easy for your students to navigate, and they are fully responsive so will look beautiful on any device.
  • You can include quizzes on your courses to keep your students engaged and help them learn.
  • Ensure your students complete each module before accessing the next one with the compliance of the course.
  • Teachable is very easy to use, so it’s a great option for both beginners and more advanced users alike.
  • If you have more than one course or product to sell, you have the option to sell them as a bundle to increase your revenue.
  • You can sell your products and courses through affiliates on all paid plans to help scale your online business.
  • All plans let you create unlimited course builds, even the free plan!
I Personally Prefer Teachable

Completely FREE to start, UNLIMITED courses to create, and dedicated specifically to delivering online courses. This is why Teachable is the better option for course creators here!

Check Current Teachable Promos
We earn a commission if you click this link and make a purchase at no additional cost to you.

The Downsides to Using the Teachable Course Builder

Teachable doesn’t include its own email marketing software and marketing tools, however, it does integrate with most popular tools via Zapier, so you can easily connect your favorite email marketing software to distribute your course content marketing.

Teachable also charges fees on the free and Basic plans, so you would need to factor this into the price of your courses too. That said, it’s still quite competitive with other e-learning platforms.

Kajabi vs Teachable Integrations Compared

Both Kajabi and Teachable feature a number of integrations, but there are some subtle differences.

Kajabi allows technical integrations via “web hooks”, which allow for direct data integration between different applications (excellent for payment gateway integration – for example):

That said, it’s not a particularly user-friendly integration for the average operator, despite some good help desk documentation

Teachable on the other hand does NOT feature webhooks, BUT features an extensive library of pre-set integrations AND Zapier connections. This makes it much more accessible and usable for most use cases.

For example, Teachable directly integrates via Zapier with many of the leading email service providers (ESPs), like ActiveCampaign, Omnisend, etc… They also integrate directly (in the Teachable dashboard) to a number of popular services like Google Analytics, Sumo, Mailchimp, ConvertKit and more.

Bottom Line on Integrations: Kajabi offers more theoretical integration flexibility with “webhooks” but most users will find this complicated to implement and/or missing some key services. Teachable offers more DIRECT and user-friendly Zapier integrations with a few clicks (and little technical knowledge required). 

Teachable vs Kajabi: Pricing

Kajabi Pricing

Kajabi has three pricing plans available: Basic, Growth, and Pro. There are 0% transaction fees for all plans.

The Basic plan costs $119/month when billed annually, and includes three products, 3 pipelines, unlimited landing page builder options, unlimited marketing emails, 10,000 contacts, 1,000 active members, 1 website, and 1 admin user.

The Growth plan costs $159/month when billed annually, and includes 15 products, 15 pipelines, unlimited landing pages, unlimited marketing emails, 25,000 contacts, 10,000 active members, 1 website, and up to 10 admin users. This plan also gives you advanced automation, the ability to remove the Kajabi branding from your products, and it also includes the affiliate program.

The Pro plan costs $319/month, when billed annually, and includes 100 products, 100 pipelines, unlimited landing pages, 2,000,000 marketing emails, 100,000 contacts, 20,000 active members, 3 websites, and up to 25 admin users. This payment plan also gives you advanced automation, the ability to remove the Kajabi branding from your products, and it also includes the affiliate program and access to the code editor.

Kajabi doesn’t offer a free plan, but they do offer a 14 day free trial so you can try the software and see how it all works.

Teachable Pricing

Teachable has a free plan available, as well as three paid plans: Basic, Professional, and Business.

All plans including the free plan offer both instant and monthly payouts, as well as unlimited courses, unlimited bandwidth, unlimited hosting, email support (customer support), lecture comments, basic quizzes, and student management.

The free plan includes all the above, and allows you to have up to 10 students for your courses, and 1 admin-level user. This plan charges $1 +10% transaction fee on all paid courses (there is nothing to pay on your free courses).

The Basic plan costs $29/month billed annually, and includes everything from the free plan, plus unlimited students, custom domain, coupon codes, integrated affiliate program, integrated email marketing tools, third party integrations, third party integrations, drip content, and 2 admin-level users. This plan also charges 5% fees on all of your paid courses.

The Professional plan costs $79/month billed annually, and includes everything from the basic plan, plus live chat support (customer support), graded quizzes, course completion certificates, course compliance, advanced developer customization, advanced reports, and an unbranded website. You can have up to 5 admin-level users, and there are no fees for paid courses with this plan.

The Business plan costs $399/month when billed annually, and includes everything from the Professional plan, plus custom user roles and the ability to bulk import students. You can also have up to 100 admin-level users, and there are no fees to pay on paid courses.

If you would like to give teachable a try to see how it all works, you can sign up for their free plan, with no credit card details required.

I Personally Prefer Teachable

Completely FREE to start, UNLIMITED courses to create, and dedicated specifically to delivering online courses. This is why Teachable is the better option for course creators here!

Check Current Teachable Promos
We earn a commission if you click this link and make a purchase at no additional cost to you.

Kajabi vs Teachable Frequently Asked Questions:

How to Access and Edit Code in Your Kajabi Site?

To edit your Kajabi site, search for the Managing Theme section, go to the “Edit Code” button to edit your Website Theme. This process is very similar to Products and Page Themes.

What Percentage does Teachable Take?

For all the Teachable’s Payments plans, the company charges you a fee of 2,9% + $0,30. There is an exception for international transactions of an additional 1% for card payments and %1,5% for PayPal transactions.

How to Hide Your Login Page URL from Search Engines In Kajabi?

If you are one of those site owners who prefer not to get their login page indexed, you can add customized code to hide the login page, or use the “search engine webmaster tool”

Kajabi vs Teachable: Which is the Best Online Course Platform?

Both Kajabi and Teachable are great tools that can help you grow your business through selling online courses, but which one is better?

Bottom Line Summary: Well, it depends on the size and type of business. For small businesses and bloggers, who are looking to add an online course as an additional stream of income to their business, Teachable is the perfect solution, since you can get started for free, or go for one of the affordable paid plans if you would like the extra features.

Teachable is a great choice for anyone who already has a website or blog and an email marketing list, as this software can just be used to create your course and it will integrate with your existing software.

Kajabi, on the other hand, is a better choice for larger businesses and any businesses whose main focus is their courses, such as dedicated online schools for a particular subject.

Kajabi includes absolutely all you need to create, market and sell online courses and other digital product offerings, and you can use it to build your entire website as well as your sales funnel all for one monthly fee, and because all the software involved is built together there is no need to worry about trying to integrate third-party tools.

Even on Kajabi’s most expensive plan, when you consider the costs of web hosting, email marketing software, sales funnels, social media and landing page software and all the other systems it would take to create and run an online course business without Kajabi, you could save thousands of dollars each year with this all-in-one course creator and landing page dashboard, which is why it’s such a great choice for larger dedicated online course businesses.

Teachable Offer: If you think Teachable would be a good choice for you, head over to their website now to try their completely free plan.

Kajabi Offer: On the other hand, if you think your course is better suited to Kajabi, check out their free 14-day trial here.

I Personally Prefer Teachable

Completely FREE to start, UNLIMITED courses to create, and dedicated specifically to delivering online courses. This is why Teachable is the better option for course creators here!

Check Current Teachable Promos
We earn a commission if you click this link and make a purchase at no additional cost to you.

If you’re still undecided on which online course software to use, check out our favorite Teachable alternativesHow to Find the Best Course Building Platform and our side by side comparison of Podia vs Thinkific, two other popular online course building platforms for creating membership site courses that could work for your business.

Further Reading on Similar Marketing Tools and Online Course Platforms:

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