Email marketing is one of the most effective (and cost-effective) ways to market your business to your target audience. When done well, your email campaigns will instill trust in your audience and customers; inspire people to visit your website; and turn leads into happy customers. Your customers don’t easily hand over their email addresses, but …
Let’s talk about money- After all, it’s the reason why you’re even doing business in the first place. Although it’s undoubtedly the most critical component of e-commerce, the concept of digital payments is often misunderstood. For starters, we all know that money somehow finds its way out of a customer’s card to end up in …
You bet it’s not a secret anymore. That a reliable CRM system is extremely critical for any growing business. As a matter of fact, I’d say it’s now almost a matter of life and death. Why, you ask? Well, let’s face it. Although you can start off your business with a simple customer management system …
A sales funnel refers to the steps a customer will take as they move through your marketing process in order to (hopefully) make a purchase. The sales funnel can be thought of as having three distinct stages: The first is the foundation, which will be something like a landing page or a pop-up. The landing …
Ok, by now, I bet we all know that web search is big. That goes without saying. What’s rather surprising, however, is how big it actually is. Apparently, we’ve grown so fond of Google and the likes that 95% of all web traffic is now essentially organic search. In essence, internet users are typically conducting …
There is so much businesses can learn about their customers today. With all of the data that’s available, businesses can get serious insight into customer behavior and predict their needs. Companies that make it a priority to collect and analyze this data are major competitors in their field. Since analytics technology is always changing and …
I guess you’ve witnessed how ecommerce has been growing exponentially over the past couple of years. This trend, as a matter of fact, is expected to continue picking up steadily- at a rate that will see ecommerce retail sales in the U.S hitting $735 billion by 2023. Quite remarkable, I must say. But, in case …
Your team is important and varied, working from all different locations and bringing unique collections of skills together. Your team also needs to be able to communicate and collaborate so tasks can be worked on together and completed when needed. It’s possible that your team isn’t used to working together, and some members may not …
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The problem with forming an LLC is the fact that you need a fixed business address. If you work remotely or you’re running a business while traveling, it seems like a big obstacle right off the bat. But there is a solution to this. Using a virtual address service is the key to solving this …
Contrary to popular belief, there are some downsides to working remotely. While it’s great in terms of the environment, saving time on the commute, and efficiency, it makes it way harder to separate your personal and work life. It’s also tricky to maintain a professional image if your HQ is actually your kitchen table! I …
Working remotely comes with some unique challenges. What happens when a client tries to call you while you’re in a meeting, driving, or taking a lunch break? Sure, clients can leave a message, but when tasks are stacking up, more voicemails to sort out is yet another job to add to your plate. That’s where …
You might have heard of Leadpages; it’s a popular landing page builder with great tools for users of all experience levels. However, if it’s not quite what you’re looking for, you might find my guide to the best Leadpages alternatives helpful. I’ve used many page builders over the years, so I know how difficult it …
When you need legal help, it can be confusing knowing where to start. Sometimes, even the most basic personal matter, like changing your name, can feel insurmountable if you’ve never done it before. And if you’re facing something more serious, figuring out the legal steps to take can feel all the more daunting. There are …
