Best Shopify Upsell Apps

(Last Updated On: July 17, 2018)

You’ve invested quite heavily in marketing and the whole lead generation process. It might have taken quite some time to build plus repeatedly analyze and test, but your war chest is almost complete. You seemingly now have just the right tools to hunt down prospects and direct them to your online store.

Sadly, even after extensive marketing, 96% of the visitors attracted to your site are not ready to buy yet. Now, that’s quite a challenge, to say the least. But nothing to be alarmed about. Because you also have the perfect response plan….

Enter the second, subsequent prospecting strategy – a solid lead nurturing framework.

The result? Well, for what it’s worth, let’s first acknowledge that standard businesses are only able to successfully convert 5-10% of their qualified leads.

My point? As long as your average traction is anything above this, here’s a toast to you.

But only briefly. Because this is exactly where the principal problem begins.

You see… Oddly enough, even after they’ve proceeded to the shopping cart, a significant majority of would-be customers don’t actually go through with the whole checkout process.

Numerous recent studies by reputable analysts place the average cart abandonment rate between 60% and 80%. Barilliance, for instance, established 77.24% in 2016, which subsequently increased slightly to 78.65% in 2017.

shopping cart abandonment

Source: Statista

Now, this is where you sit back, and the reality that ecommerce might not be a walk in the park starts dawning on you.

Coming to think of it, these numbers we’ve seen over the entire lead journey cumulatively add up to the mother of all astonishing facts. That the average global conversion-to-sale rate in the recent past has been oscillating between 2.48% and 3.1%.

And in case you assumed that things were a little more promising for US-based businesses, you’d be surprised to learn that they are actually ranked among the poorest- recording a meager 2.46%.

conversion rate shopping

Source: Monetate

So, what does this mean for ecommerce stores?

Well, we could spend the next few minutes assessing all the possible fallout reasons for prospects. But you’ve probably heard about the principal ones. Plus the corresponding mitigation options across all types of business.

Hence, let’s agree to leave that can of worms for another day.

And instead, allow me to walk you through the opportunities you have with the converted 2.5%.

Tell me this…Have you heard about upselling?

What is Upselling?

Theoretically, it would make sense at this stage to direct the bulk of all your resources to track down lost warm prospects. And the rest to hunt and find more traffic to take through the conversion funnel.

Fair enough. But make no mistake. While you engage in that, don’t ignore the ones you’ve already converted into customers.

Because this is where the magic happens for all businesses.

Now stop right there! What’s the point?

Well, it turns out that a customer has a 27% chance of coming back to buy after the initial purchase. And in case the actually do, the stakes follow suit and move up higher. They now have a 45% chance of returning for a third purchase.

And guess what? It doesn’t end there. By the time they make that third purchase, stakes will shift to 54%. And so forth.

Catch the drift? That it’s easier to convince someone who’s already bought from your store because they already trust the brand.

Consequently, businesses are spending 5 times less to keep current customers than acquiring new ones.

As a matter of fact, 61% of SMBs are now generating more than 50% of their revenue from repeat buyers.

Now, let that sink in for a minute.

The bottom line is that as long as you maintain good customer service, you’re bound to make more from the bird in hand. As opposed to the two in the bush.

That said, have you noticed a parameter that we’ve left out here?

Yes, you’re dead right- time. How long are you willing to sit by the door waiting for that return customer? That’s if they even come eventually?

You might suggest being patient and leaving the customer to take his time. And you’d be right. At least partly. Because what’s worse than a seemingly desperate business trying to hard sell?

But, here’s the interesting part. You could alternatively use bait to attract the customer and expedite the whole process.

Now, that’s upselling in a nutshell.

Technically, upselling is the concept of offering to sell a secondary product to a customer who’s already in the process of purchasing a primary product.

Pretty much like when your fast food attendant asks you if you want fries to accompany your burger or chicken.

If you’ve gone around the block and visited Amazon, you might have also noticed that tempting section at the bottom of the page. You know…the one where they state “Customer who bought this item also bought”. Well, that’s also upselling.

amazon upselling products

Source: Amazon

And you know what? This tactic actually works. As long as you approach it with finesse as opposed to dogged determination. There’s a reason they say that it’s an increasingly delicate balancing act.

But, worry not. Thankfully, there are numerous tools you could leverage to achieve this seamlessly. And Shopify being one of the most prominent ecommerce platforms, has quite a rich array for its users.

I tell you what though. I’m going to make things much simpler. By going straight the point, and reviewing the best Shopify upsell apps.

So let’s get down to business….

The Best Shopify Upsell Apps

1. Product Upsell

With over 1000 reviews as of now, Product Upsell by Bold is certainly one of the most popular tools in this category. It prides itself as the “original upsell app for Shopify”, besides being named by the ecommerce platform as one of the top 5 applications for online stores.

And yes, it does exactly what its name says. It helps users set up unique upselling offers by combining relevancy and general customer preferences.

To effectively trigger an extra sale, Product Upsell uses a rather clever approach. You pretty much remind your customer of a supplementary product that they could be forgetting. And would possibly work well with their purchase.

product upselling

Consider LED screens, for instance. Since they are often mounted on walls, it would make sense to try to upsell an accompanying set of wall mount support.

Fair enough, but what about products that are not that directly correlated? How do you establish an ideal add-on offer?

Well, if manually creating the upsell offers proves to be a challenge, you could alternatively leverage Product Upsell’s machine learning engine. It collects relevant sales data, analyzes customer behaviors comprehensively then subsequently automates the whole upsell process accordingly.

Sadly, there’s one small catch. It doesn’t come free. The free trial only runs for 30 days. Any usage beyond that requires you to pay on a monthly basis.

But thankfully, payment is principally based on the number of offer views. Anything below 200 views costs $9.99 per month. Between 201 and 1000 views is charged $19.99 per month. Then $39.99 for 1001-2000 views, and $59.99 for 2001-5000 views.

If you surpass that you’ll pay a constant rate of $89.99, even when you’re dealing with millions of views on a regular basis.

upsell reviews

2. SMAR7 Bundle Upsell

SMAR7 Bundle Upsell by SMAR7 is quite simply optimized for two primary approaches. The first one is precisely what its name suggests- upselling through product bundling.

This is where its “smart” technology comes in handy. Through critical data analytics, it identifies the specific items various categories of customers are often interested in. Both similar and complementary products.

Well, of course, that forms the basis of the consequent product bundles. But there’s still something missing.

smar7 bundle upsell

Now, don’t get me wrong. Bundling is attractive to many customers, especially when the items are relevant. But a perfect upsell offer needs to stretch to the prices too.

And that’s why the app comes with a second strategy to supplement the product bundles. Basically, you can also incentivize or reward customers with discounts for each additional product added to their cart.

Alternatively, you could introduce a clever package of free shipping for selected bundle purchases.

Sound good? If you’re interested, you could sample these features through the app’s 7-day free trial period. Beyond that, the pricing plan is pretty straightforward. It costs $47 per month regardless of store size and traffic.

7 day free trial upsell 

Personalized Recommendations

Personalized Recommendations by Beeketing is built to offer unique suggestions tailored to individual customer preferences.

Sounds impressive, right? So, how does it achieve this?

It begins with the collection of customer data from your store’s sales history. Then it systematically analyzes individual customer behavior.

personalized recommendations

This is subsequently combined with the apps machine learning to accurately establish various customer interests, and products they prefer purchasing.

And finally comes its advanced recommendations algorithm, which principally takes over the role of a virtual salesperson. It automatically crawls through your online store, dropping the right item suggestions to individual customers.

At this point, the app uses an upsell strategy that’s similar to Amazon’s. Additional products are pitched according to:

  • Bought this also bought
  • Best sellers of the store
  • Recently viewed and featured recommendations
  • Cart Recommendations

But that’s not all. You could also tweak the recommendations according to your sales goals, by handpicking specific products you’d like to put out there.

Surprisingly enough, the app is entirely free. But then again, it’s relatively new, unlike its elder competitors that have been around for quite some time now.

support sales pricing

3. Boost Sales

Boost Sales is another Beeketing brainchild. But this has been around for longer than its sibling, Product Recommendations.

As you’ve probably guessed by now, this uses a different approach to upsell and cross-sell. It essentially hits customers with popups suggesting other products that complement or alternate their shopping cart items.

One thing it shares with other Beeketing upselling developments is the artificial intelligence system. It methodically applies big data and machine learning to make informed decisions on customer interests and preferences.

boost sales

Then, of course, it tactfully engages customers according to critical upselling principles laid out by ecommerce experts. Like, for instance, offering additional discount coupons to sweeten the pot.

If this fails to work out for a customer, worry not. Because, interestingly, the app will hit them with yet another upsell offer. A final attempt immediately they click on the checkout button.

And get this. You can also manually adjust your own preferred upsell and cross-sell bundles.

Sadly, it’s not as available as Product Recommendations. Possibly because it has already made a name for itself. After a 15-day free trial period, you’ll pay a flat fee of $30 per month.

Well, coming to think of it, you have to agree that the pricing is quite competitive.

support pricing

4. Discounted Upsells

Developed by Booster Apps, Discounted Upsells does exactly what you’ve probably guessed by now. Capitalizing on discount offers to boost upselling.

While some of its competitor apps continue to optimize product bundling, Discounted Upsells is largely focused on incentivized price cuts.

How?

It sounds simple. And it is. The app essentially tracks customers and offers discounts when they proceed to buy pre-specified add-on items.

discounted upsells

Things only start to become more diversified when we move into the actual discount details.

Now, it’s pretty obvious that online consumers, by now, are already used to the standard discount methodologies. So, this app attempts to introduce some oomph to the whole thing in a bid to increase conversions.

You get several systems to offer discounts like:

  • Buy 6 pairs of shoes, get 2 pairs of socks for free
  • Buy 3, get 65% off an additional one
  • Buy one, get one free

Admit it. You’d be much interested in such offers than bland ones like “buy now, limited stocks available”.

Thankfully, you have a free trial period to try this out. But it’s rather short since it only runs for 7 days. Once it lapses, you’re charged according to the underlying Shopify plan:

  • On Basic Shopify, you pay $14.99 per month.
  • On Shopify/Professional, you pay $24.99 per month.
  • On Advanced Shopify/Unlimited, you pay $34.99 per month.
  • On Shopify Plus, you pay $59.99 per month.

pricing shopify

5. Shop The Look

Developed by Write Read Software, Shop The Look is particularly ideal for fashion stores.

But, don’t let that limit you. Other ecommerce enterprises like furniture stores, jewelry dealers, and automotive parts sellers can seamlessly leverage it as well. The choice is yours.

Shop The Look introduces a rather interesting twist to the whole upselling process. Instead of creating multiple pages with product bundles, you use models to display your items.

shop the look

The model simply showcases a unique look, rocking items you’d like to sell- including accessories and shoes. Customers then pick out multiple items from that entire setup.

A button basically appears every time a lead is checking out one of your products. Clicking on it allows them to view other items plus their respective details, and then add them to their shopping carts.

Well, of course, this solves the whole problem of directing shoppers to multiple product pages. And that, for your information, has always been a notable hurdle in the conversion funnel.

Most importantly, things get to sell faster when customers get realistic images of the final outlook when distinct items complement each other.

All these features, however, come at a cost. After a 15-day free trial period, you can only proceed by paying $9.99 per month.

 shop the look pricing

6. Upsell X

Developed by Eri Digital Ltd, Upsell X is optimized for price discounts and product add-ons.

It fundamentally launches a popup window, from where it offers customers additional items according to what they already have in their shopping carts.

The app allows you to pick out specific add-on items that would go well with various products in your store’s catalog. And the best thing about this is the fact that you can choose to include up to 5 items in your upsell offer.

upsell x

Quite commendable, to say the least. But, it introduces a unique problem. What is offered first, and what comes last?

Fortunately, the development team has thought this through. Because the app now allows users to dictate individual item priority. Consequently, it knows precisely what you’re most eager to showcase to your customers.

All things considered, Upsell X’s strongest point is its discount provision. It substantially boosts the chances of closing an upsell through its customizable discount offers. You can pretty much tweak them in line with your preferences.

If you’re running a startup, you’ll also be pleased by the fact that all these functionalities come completely free. But there’s a catch. This only applies to stores with not more than 10 upsell purchases per month.

Anything beyond that places you in the Standard Plan, which supports unlimited upsell purchases at $29.90 per month.

upsell pricing

7. Personalizer

Developed by Limespot, Personalizer is another exceedingly popular upselling tool, going by its 1000+ reviews.

personalizer

It’s heavily reliant on its patented artificial intelligence engine, which basically shows the right item to the right customer at the right time.

After a comprehensive analysis of customer behavior and preferences, this app rolls in with numerous personalized item recommendations on every page.

dresses personalizer

And that’s not all. For optimal results, the products are placed in multiple categories. Probably to trigger a shopper’s every possible instinct.

The categories include:

  • Recently Viewed
  • Featured Collections
  • Trending Products
  • New Arrivals
  • Frequently Bought Together
  • You May Like
  • Related Products
  • Most Popular Products

Now, that’s a long list to keep up with. But fortunately, the app recently introduced a formidable product analytics system.

You can now track product performance by interaction sources, rank products by popularity and trends, view lists of products according to action frequencies, plus sort lists of items by interaction source.

That’s in addition to its real-time reporting dashboard, which displays sales, average order size, product view per visitor, and revenue per visitor.

Want a test drive? Well, you can have a feel of these features for free thanks to the app’s 15-day trial offer.

Beyond that, the pricing plans get a little complicated, but with a very interesting twist. The packages are based on your store’s Shopify plan, and the development team is willing to waive charges if they drive less than 5 times your monthly fee.

 shopify pricing basic

shopify regular pricing

advanced shopify

shopify plus pricing

Conclusion

Now, let’s recap with the main points to remember.

Firstly, recent studies by reputable analysts place the average cart abandonment rate between 60% and 80%. Barilliance, for instance, established 77.24% in 2016, which subsequently increased slightly to 78.65% in 2017.

These numbers we’ve seen over the entire lead journey cumulatively add up to the mother of all astonishing facts. That the average global conversion-to-sale rate in the recent past has been oscillating between 2.48% and 3.1%.

Well, it turns out that a customer has a 27% chance of coming back to buy after the initial purchase. And in case the actually do, the stakes follow suit and move up higher. They now have a 45% chance of returning for a third purchase.

And guess what? It doesn’t end there. By the time they make that third purchase, stakes will shift to 54%. And so forth.

The bottom line is that as long as you maintain good customer service, you’re bound to make more from the bird in hand. As opposed to the two in the bush.

And one of the strategies has always been upselling.

Technically, upselling is the concept of offering to sell a secondary product to a customer who’s already in the process of purchasing a primary product.

The best Shopify apps for this (in no specific order) are:

  • Product Upsell
  • SMAR7 Bundle Upsell
  • Personalized Recommendations
  • Boost Sales
  • Discounted Upsells
  • Shop The Look
  • Upsell X
  • Personalizer

That said, I wish I could make things much simpler by naming an outright winner. But these apps are different and quite unique in their own ways. So my verdict would only be subjective.

Where does that leave you? Well, to determine the ideal app for your store, I’d advise you to go ahead and take advantage of these apps’ free-trial offers. Assess them individually according to your store’s needs, paying special attention to the precise sales results generated by the respective apps.

And remember, while you’re at it, we’d love to hear about your experience. So, feel free to share your thoughts in the comments section.

Otherwise, happy upselling!

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